AMBASSADOR BRIEFING GERMANY
Dr Ulrich A. Sante was appointed as ambassador of Germany to Singapore in July 2017. He shared his thoughts on Singapore and Germany’s business relations. “The German economy is well known as an export economy, thriving upon selling German products and services in foreign markets. “German Engineering” is not just a label. It’s the expression of generations of aggregated knowledge and experience, not only in technical fields. And it resembles our permanent quest for excellence.’he noted.
Germany has exported goods for approximately €6.7 billion to Singapore, and Singapore goods with a value of more than 5.3 billion to Germany. “The important thing now is to make good use of these relations to participate in the age of digitalisation, “he said. About 1,600 German companies are present in Singapore, having invested into setting up their Singapore subsidiaries to do business not just with Singapore, but with and in the other states in the region. ”There is an open field for Singaporean investment in Germany. German industry is no longer the behemoth of steel and coal, it is smart industries today, cutting-edge technology for the production methods of the future, and research and development to make sure this future happens,”he said. “I invite all Singaporean businessmen interested in investing abroad to have a look at these opportunities in Germany. One of the justly famous German trade fairs would surely be a good opportunity to do so,”he noted.
Much of Ambassador Sante’s career was related to transatlantic and European security and defense issues in Brussels and German Federal Foreign Office in Berlin. He was the head of press and cultural affairs at the German Embassy in Paraguay. He was also appointed as the spokesperson of the German Embassy in Washington.