Are smart tech­nolo­gies the fu­ture em­ploy­ees for cus­tomer ex­pe­ri­ence? BY ARTHUR KIONG

Singapore Business Review - - NEWS FROM SBR.COM.SG -

How did you re­serve your most re­cent ho­tel book­ing? Did you call the ho­tel’s front desk, or did you power up an app on your mo­bile to book your stay?

If your an­swer is the lat­ter, you re­side with 52% of Sin­ga­porean users who make travel plans through their mo­bile de­vices. Dig­i­tal in­no­va­tions to­day are chang­ing the way our guests en­gage with brands, not only in Sin­ga­pore, but around the world.

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