AM­BAS­SADOR BRIEF­ING

Singapore Business Review - - FIRST -

Switzer­land and Sin­ga­pore might be con­ti­nents apart, but they have more in com­mon than the first let­ter in their names. “With­out nat­u­ral re­sources, be­ing small, ex­por­to­ri­ented coun­tries, sit­u­ated in the mid­dle of much larger play­ers, both Switzer­land and Sin­ga­pore had to work hard and be cre­ative in or­der to at­tain com­par­a­tive ad­van­tages in some var­i­ous in­dus­tries,” noted Am­bas­sador Fabrice Fil­liez, Switzer­land’s newly ap­pointed am­bas­sador to Sin­ga­pore.

Prior to his ap­point­ment, Fil­liez over­saw mul­ti­lat­eral tax is­sues as the Swiss state sec­re­tar­iat for in­ter­na­tional fi­nan­cial mat­ters in Bern, Switzer­land for nearly five years, and headed the econ­omy and fi­nance depart­ment at the Swiss Em­bassy in Lon­don.

Sweet trade re­la­tions

Strong trade ties be­tween the two na­tions can be seen with nearly half of all Swiss ex­ports to South­east

Asia go­ing to Sin­ga­pore, and Switzer­land plac­ing amongst the top 11 trade part­ners of Sin­ga­pore.“a sim­i­lar pic­ture can be drawn for in­vest­ments,” said Fil­liez, cit­ing Switzer­land as the sev­enth largest in­vestor in Sin­ga­pore af­ter the U.S., the Nether­lands, Ja­pan, the U.K., Lux­em­bourg, and Hong Kong. “Over 400 Swiss firms are rep­re­sented in Sin­ga­pore, em­ploy­ing more than 25,000 peo­ple.”

Fil­liez de­scribed the Swiss busi­ness com­mu­nity in Sin­ga­pore as “di­verse and vi­brant” and mainly rep­re­sented by the Swiss­cham Sin­ga­pore, which counts over 200 mem­bers. Swiss firms and small-sized en­ter­prises seek­ing op­por­tu­ni­ties in Sin­ga­pore can also co­or­di­nate through the Swiss Busi­ness Hub ASEAN which pro­vides trade ser­vices, in­clud­ing or­gan­is­ing the Swiss pres­ence at var­i­ous trade fairs in Sin­ga­pore.“switzer­land is cer­tainly a very in­ter­est­ing des­ti­na­tion for busi­nesses with in­no­va­tive so­lu­tions, seek­ing to ex­pand into Europe,” said Fil­liez.

His Ex­cel­lency Am­bas­sador Fabrice Fil­liez

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