Deliveroo’s high-tech food mar­ket

Singapore Business Review - - CONTENTS -

Ten kitchens, nine restau­rants, and all-dig­i­tal is the ex­pe­ri­ence that Deliveroo is serv­ing up at Deliveroo Food Mar­ket lo­cated at ALICE@ MEDIAPOLIS. The site has a 40-seater dine-in space pow­ered by a fu­tur­is­tic fully-au­to­mated or­der­ing ex­pe­ri­ence in col­lab­o­ra­tion with Us-based tech­nol­ogy au­to­ma­tion com­pany eatsa.

Some of the restau­rants that are of­fer­ing their cui­sine in the Edi­tions site in­clude Bon­chon Chicken, Omakase Burger and Blu Kouz­ina. Cus­tomers first place their or­ders at the kiosks on­site. Self-serve kiosks and au­to­mated dig­i­tal cub­bies from eatsa drive the or­der and pick up process.

Once their food is ready, it will be placed in one of twelve avail­able dig­i­tal cub­bies for pickup. Cus­tomers will then re­ceive a no­ti­fi­ca­tion on a dig­i­tal sta­tus board to pick up their food and have the choice to eat it on­site or for take­away.

Aid­ing vir­tual brands

Deliveroo Edi­tions is the food com­pany’s take on de­liv­ery-only kitchens, enabling restau­rants to trial vir­tual brands at the site, ap­pear­ing as a sep­a­rate brand en­tirely on the app and al­low­ing restau­rants to gain an un­der­stand­ing of what cus­tomers pre­fer and to tweak them ac­cord­ingly be­fore introducin­g them in their phys­i­cal spa­ces

Deliveroo’s Food Mar­ket builds on this con­cept by adding the dine-in space for cus­tomers. Learn­ing from its pre­vi­ous two sites in the is­land-na­tion, the new site also has ded­i­cated ar­eas for kitchens, rider pickup and wait­ing points for bet­ter ef­fi­ciency. Rid­ers can also rest and recharge in the site’s wait­ing area, which is equipped with charg­ing points.

The fu­ture of food

“Food Mar­ket in Sin­ga­pore rep­re­sents the lat­est in­no­va­tion from Edi­tions and will help bring cus­tomers greater choice and boost restau­rant rev­enues. We are on a mis­sion to be­come the de­fin­i­tive food com­pany, and our Sin­ga­pore Food Mar­ket marks an­other step for­ward in the fu­ture of food,” Deliveroo gen­eral man­ager for Global Edi­tions Yan­nis Alivizatos said.

“As a com­pany, we are all about food and be­lieve in in­vest­ing in the lat­est tech­nol­ogy to pro­vide the best ex­pe­ri­ence for all cus­tomers, whether they choose to dine in or have food de­liv­ered to their doorsteps,” Deliveroo Sin­ga­pore gen­eral man­ager Sid­dharth Shanker added.

Deliveroo plans to have 5,000 restau­rant part­ners and 2,000 rid­ers by the end of



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