Live in lux­ury away from home at Fraser Hos­pi­tal­ity’s ex­quis­ite ser­viced res­i­dences

With its commitment to qual­ity and un­matched at­ten­tion to de­tail, Frasers Hos­pi­tal­ity sets the gold stan­dard for long-stay ac­com­mo­da­tion ar­range­ments across the globe.

Singapore Business Review - - SERVICE RESIDENCES FEATURE -

For over 20 years, Fraser Hos­pi­tal­ity has been at the fore­front of of­fer­ing mem­o­rable experience­s to guests through its Gold-stan­dard ser­viced, ho­tel res­i­dences and bou­tique life­style ho­tels across Asia, Australia, Eu­rope, the Mid­dle East and Africa. As a mem­ber of the Frasers Prop­erty Group, Fraser Hos­pi­tal­ity con­tin­ues to make its mark on the in­ter­na­tional hos­pi­tal­ity scene with its strong vi­sion for growth and ex­cep­tional ser­vice of­fer­ings.

It has three award-win­ning branded ser­viced res­i­dences of­fer­ings – the Gold­stan­dard Fraser Suites, Fraser Place and Fraser Res­i­dence; Mo­dena by Fraser, a modern, eco-life­style brand em­pha­sis­ing on sim­plic­ity, sus­tain­abil­ity and holis­tic well­ness; and Capri by Fraser, a de­sign-led ho­tel res­i­dence aimed at the mil­len­nial trav­eller seek­ing con­nec­tiv­ity and so­cial in­ter­ac­tion.

Meet­ing the needs of its cus­tomers is at the fore­front of Fraser Hos­pi­tal­ity’s ser­vices, ameni­ties and fa­cil­i­ties. This

commitment to peer­less ser­vice shows through its wide range of life­style of­fer­ings like the Kids Club, the busi­ness-cum­recharge con­cept The Re­treat and themed laun­derettes at all Capri by Fraser ho­tel res­i­dences.

The gold stan­dard of hos­pi­tal­ity

“It is this Fraser Dif­fer­ence that draws our clients’ sup­port to en­gage and re-en­gage Fraser Hos­pi­tal­ity’s prop­er­ties around the globe,” Ms Clara Beng, gen­eral man­ager at Frasers Hos­pi­tal­ity notes.

“Most of our prop­er­ties are cen­tral­ly­lo­cated with cul­tural, din­ing, shop­ping op­tions and com­mer­cial districts within easy reach. We pro­vide an ex­ten­sive range of leisure and life­style fa­cil­i­ties and restau­rants with a healthy menu op­tion that pro­vide res­i­dents with a plethora of life­style ameni­ties right at their doorstep.”

“We also of­fer fam­ily-friendly fa­cil­i­ties and ser­vices. Chil­dren’s play­rooms, babysit­ting ser­vices and so­cial ac­tiv­i­ties are avail­able to help the en­tire fam­ily set­tle in. Our spe­cially cu­rated events such as monthly res­i­dents’ night and out­ings en­cour­age in­ter­ac­tion amongst res­i­dents and staff. Sev­eral prop­er­ties are also equipped to wel­come pets,” she adds.

Ex­pan­sion and in­no­va­tion

In 2018, the com­pany has seen rapid ex­pan­sion across re­gions and brands.

Fraser Suites Riyadh, Fraser Suites Abuja and Fraser Suites Mus­cat marked our en­try into three new mar­kets in Mid­dle East and Africa. Over in Eu­rope, Ho­tel du Vin fam­ily wel­comed a new prop­erty in Strat­ford-up­on­avon and the re­fur­bished Avon Gorge in Bris­tol.

In Asia, Fraser Suites Dalian opened in May whilst prop­er­ties in Buri­ram, Thai­land and Pu­teri Har­bour, Malaysia are un­der­way.

In Sin­ga­pore, Fraser Hos­pi­tal­ity has just opened the doors of its new prop­erty, Fraser Res­i­dence Or­chard, Sin­ga­pore.

“Most re­cently, we an­nounced the en­try of Capri by Fraser into the Ginza dis­trict of Tokyo,” she notes.

As a re­sult of this commitment to ex­cel­lence, Fraser Hos­pi­tal­ity’s prop­er­ties have main­tained strong oc­cu­pan­cies, most with an av­er­age of 85% over the past year. Its cor­po­rate client base has been re­tained across the group with 80% of its res­i­dents from For­tune 500 and Forbes-listed com­pa­nies. Amongst its many awards is con­sis­tent recog­ni­tion by the World Travel Awards, Tri­pad­vi­sor, and the World Lux­ury Ho­tel Awards.

“Its cor­po­rate client base has been re­tained with 80% of its res­i­dents from For­tune 500 and Forbes-listed com­pa­nies.“

Fraser Res­i­dence Or­chard, Sin­ga­pore

Fraser Suites Sin­ga­pore

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