SMU EMBA and MBA: Groom­ing global cit­i­zens

Dig­i­tal-readi­ness and global cit­i­zen­ship qual­i­ties ex­ist in ev­ery EMBA and MBA grad­u­ate of SMU.

Singapore Business Review - - MBA FEATURE -

When SMU re­vamped its MBA pro­gramme in 2018, the changes re­flected some of the most im­por­tant trends in the work­place of to­day and to­mor­row. With the speed of dig­i­tal­i­sa­tion driv­ing glob­al­i­sa­tion, new man­age­ment philoso­phies and es­ca­lat­ing de­mands from con­sumers, MBA and EMBA grad­u­ates need to be up­skilled more than ever. Data an­a­lyt­ics is now the name of the game, and SMU took on the chal­lenge by of­fer­ing data sci­ence as a foun­da­tion course, in ad­di­tion to a myr­iad of new of­fer­ings.

“We be­lieve that lead­ers in modern day or­gan­i­sa­tions should de­velop an as­tute sense of dig­i­tal­i­sa­tion, in­clud­ing how it can trans­form the or­gan­i­sa­tion, and how or­gan­i­sa­tions can ben­e­fit from dig­i­tal trans­for­ma­tion,” said Dr. Ser-keng Ang, Aca­demic Di­rec­tor of the SMU MBA pro­gramme.

“The in­di­vid­ual’s job scope is con­stantly in flux to­day, the rel­e­vant knowl­edge that can­di­dates need 3 months after they grad­u­ate may be dif­fer­ent com­pared to what they learned when they were in the pro­gramme,” said Pro­fes­sor Shan­tanu

Bhat­tacharya, Aca­demic Di­rec­tor of the SMU EMBA pro­gramme.

Hence, SMU has com­mit­ted to pro­vid­ing ‘life­long ROI’ to its EMBA and MBA can­di­dates by of­fer­ing the op­por­tu­nity to con­tinue tak­ing cour­ses even after grad­u­a­tion. “This al­lows us to en­gage and pro­vide our grad­u­ates with op­por­tu­ni­ties for con­tin­u­ous learn­ing, rather than the short-term re­la­tion­ship we see in other EMBA and MBA pro­grammes of­fered to­day.”

Fu­ture-ready MBA grad­u­ates

As part of the cur­ricu­lum re­vamp, SMU de­vel­oped a core course on “Lead­ing

Dig­i­tal Trans­for­ma­tion” to help can­di­dates un­der­stand the im­pact of dig­i­tal­i­sa­tion and how they can ef­fect trans­for­ma­tion within their or­gan­i­sa­tion. The MBA pro­gramme also of­fers a suite of an­a­lyt­ics cour­ses, from mar­ket­ing to op­er­a­tions to fi­nance, to pro­vide can­di­dates with the tech­ni­cal skills to han­dle big data.

Cou­pled with SMU’S drive for dig­i­tal­readi­ness, SMU MBA can­di­dates are also ex­posed to a broad range of busi­ness and man­age­ment top­ics. The op­por­tu­nity to ex­plore a broad spec­trum of con­tent equips the can­di­date with the knowl­edge to move up the ca­reer lad­der or to pur­sue an al­ter­na­tive ca­reer if he or she chooses.

“To me, the very DNA of an MBA is gen­er­al­i­sa­tion. The key ben­e­fit of gen­er­al­i­sa­tion is the ex­po­sure you get to dif­fer­ent ar­eas and sub­ject mat­ter. This jour­ney of ex­plo­ration is not only key to gain­ing a holis­tic per­spec­tive of busi­ness and man­age­ment, it also trains the MBA can­di­date to ex­plore the un­known. This helps them to dis­cover ca­reer op­tions they might not have pre­vi­ously con­sid­ered if not for the MBA pro­gramme, par­tic­u­larly with an in­tern­ship,”

Dr. Ang con­cludes.

Glob­alised EMBA grad­u­ates

For se­nior ex­ec­u­tives with more than 10 years of work­ing ex­pe­ri­ence, they can look to the highly suc­cess­ful SMU EMBA pro­gramme for fur­ther ed­u­ca­tion. Ranked 22nd glob­ally and 5th in alumni salary in­crease in the 2018 Fi­nan­cial Times Ex­ec­u­tive MBA rank­ings, the SMU EMBA draws the cream of the cor­po­rate crop, with over 60% of its can­di­dates be­ing di­rec­tor-level and C-suite ex­ec­u­tives across Asia, US, Eu­rope and the Mid­dle East.

With a cur­ricu­lum co-de­signed with in­puts from 100 se­nior busi­ness lead­ers and se­nior ex­ec­u­tives in Asia, the SMU EMBA of­fers ex­ec­u­tives the op­por­tu­nity to in­ter­act with a very se­nior co­hort of busi­ness lead­ers who are shap­ing busi­ness and so­ci­ety not only in Sin­ga­pore but across the globe.

“As there is no one-size-fits-all ap­proach to manag­ing global busi­ness, lead­ers to­day need to know the dif­fer­ent strate­gies that work in dif­fer­ent en­vi­ron­ments,” said Bhat­tacharya.

“SMU took on the chal­lenge by of­fer­ing Data Sci­ence as a foun­da­tion course.”

Pro­fes­sor Shan­tanu Bhat­tacharya, Aca­demic Di­rec­tor - SMU EMBA

Dr. Ang Ser Keng, Aca­demic Di­rec­tor - SMU MBA

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