Trans­form­ing learn­ing through cre­ativ­ity and style

With its range of high-qual­ity posters and flash­cards, MGC is the part­ner of choice for thou­sands of par­ents and ed­u­ca­tors na­tion­wide.

Singapore Business Review - - MARKETING BRIEFING -

Step into a child­care cen­tre and you will most likely come across My Great­est Child’s bright and en­gag­ing ed­u­ca­tional posters. These vis­ual aids, which are de­signed to pro­mote learn­ing for chil­dren aged 0-12, are trusted by over 40,000 par­ents and ed­u­ca­tors across Sin­ga­pore and South­east Asia. The com­pany’s ma­te­ri­als can be seen not only in child­care centres, but also in pri­mary schools, en­rich­ment centres, and even ho­tels.

“My Great­est Child started out sell­ing chil­dren books on 1st Oc­to­ber 2008 at a bazaar in Jurong with just a few ta­bles on a part-time ba­sis. It was only un­til 2010 that MGC de­cided to op­er­ate on a full-time ba­sis and started its first ever push­cart at Sun­tec City. We fo­cused mainly on re­tail­ing and have since opened 5 per­ma­nent book­stores and monthly book­fairs,” says Jimmy Chia, Di­rec­tor of My Great­est Child.

Whilst My Great­est Child has been around the ed­u­ca­tional ma­te­ri­als re­tail sec­tor for over a decade, the com­pany con­tin­ues to wel­come

feed­back from par­ents and cus­tomers, which is vi­tal when it comes to de­sign­ing these award-win­ning vis­ual aids. The posters are also sub­ject to con­stant up­dates in or­der to en­sure im­prove­ment and ac­cu­racy.

In­no­va­tive book re­tail­ing

Ob­serv­ing the lack of lo­cally-made ed­u­ca­tional posters in book­stores, My Great­est Child de­cided to craft their own posters based on the re­quire­ments of par­ents and schools.

“Most of our chil­dren books are im­ported from the UK and all chil­dren ti­tles are cho­sen based on their pop­u­lar­ity and de­mand. Sug­ges­tions and feed­back col­lected from many par­ents played a huge and vi­tal role in our col­lec­tion of ti­tles,” Chia notes. What sets My Great­est Child’s ed­u­ca­tional posters ahead of its com­peti­tors is their top-grade qual­ity. The com­pany uses high-qual­ity inkjet CMYK print­ing colours, which make these posters brighter and more vi­brant. Ad­di­tion­ally, they also have a wipe-clean sur­face for chil­dren to draw, write or doo­dle on the posters with­out wor­ry­ing about be­ing un­able to re­use them.

My Great­est Child has 16 unique de­signs of ed­u­ca­tional posters, which are cat­e­gorised into an­i­mals learn­ing, nu­mer­acy skills, shapes and colours, amongst oth­ers. It takes the com­pany 18 months to see the re­sults of these cre­ative concepts and ideas that ren­der to ef­fec­tive learn­ing for chil­dren. In June 2016, Pop­u­lar, the largest book­store chain in South­east

Asia, picked up their ed­u­ca­tional posters and dis­played them in more than 30 re­tail out­lets. Be­sides ca­ter­ing to the lo­cal mar­ket, the com­pany has also branched out to neigh­bor­ing coun­tries, with ed­u­ca­tors from South­east Asian na­tions pur­chas­ing posters for their re­spec­tive child­care centres.

My Great­est Child team at the Made In Sin­ga­pore Awards

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