Transforming learning through creativity and style
With its range of high-quality posters and flashcards, MGC is the partner of choice for thousands of parents and educators nationwide.
Step into a childcare centre and you will most likely come across My Greatest Child’s bright and engaging educational posters. These visual aids, which are designed to promote learning for children aged 0-12, are trusted by over 40,000 parents and educators across Singapore and Southeast Asia. The company’s materials can be seen not only in childcare centres, but also in primary schools, enrichment centres, and even hotels.
“My Greatest Child started out selling children books on 1st October 2008 at a bazaar in Jurong with just a few tables on a part-time basis. It was only until 2010 that MGC decided to operate on a full-time basis and started its first ever pushcart at Suntec City. We focused mainly on retailing and have since opened 5 permanent bookstores and monthly bookfairs,” says Jimmy Chia, Director of My Greatest Child.
Whilst My Greatest Child has been around the educational materials retail sector for over a decade, the company continues to welcome
feedback from parents and customers, which is vital when it comes to designing these award-winning visual aids. The posters are also subject to constant updates in order to ensure improvement and accuracy.
Innovative book retailing
Observing the lack of locally-made educational posters in bookstores, My Greatest Child decided to craft their own posters based on the requirements of parents and schools.
“Most of our children books are imported from the UK and all children titles are chosen based on their popularity and demand. Suggestions and feedback collected from many parents played a huge and vital role in our collection of titles,” Chia notes. What sets My Greatest Child’s educational posters ahead of its competitors is their top-grade quality. The company uses high-quality inkjet CMYK printing colours, which make these posters brighter and more vibrant. Additionally, they also have a wipe-clean surface for children to draw, write or doodle on the posters without worrying about being unable to reuse them.
My Greatest Child has 16 unique designs of educational posters, which are categorised into animals learning, numeracy skills, shapes and colours, amongst others. It takes the company 18 months to see the results of these creative concepts and ideas that render to effective learning for children. In June 2016, Popular, the largest bookstore chain in Southeast
Asia, picked up their educational posters and displayed them in more than 30 retail outlets. Besides catering to the local market, the company has also branched out to neighboring countries, with educators from Southeast Asian nations purchasing posters for their respective childcare centres.
My Greatest Child team at the Made In Singapore Awards