As­so­ci­ated with world-fa­mous record­ing studios and re­spected by au­dio­philes, Bow­ers & Wilkins de­liv­ers mes­meris­ing sounds with its award-win­ning in­no­va­tions

Singapore Tatler Best of Singapore - - Contents -

Au­dio­philes who will ac­cept noth­ing but the most real­is­tic, nat­u­ral sounds ap­pre­ci­ate the pro­fes­sional stan­dards set by Bow­ers & Wilkins. After all, its loud­speak­ers have been trusted and used for 30 years in the world-fa­mous record­ing stu­dio, Abbey Road Studios.

Founded in 1966 by John Bow­ers, Bow­ers & Wilkins car­ries prod­ucts rang­ing from per­sonal au­dio and home cinema to com­mer­cial ap­pli­ca­tions in boats and cine­plexes. It has changed the shape of au­dio plea­sure with in­no­va­tions such as the DM70 loud­speak­ers (1970) with a curved slim-lined cab­i­net which mod­ernised the con­ser­va­tive look of loud­speak­ers and the Zep­pelin (2007) which raised the bar for dig­i­tal au­dio in a small pre­mium pack­age that per­fectly com­ple­mented the rise of the ipod. The brand’s de­signs have al­ways been ahead of their time and this can be at­trib­uted to the in­ten­sive re­search and de­vel­op­ment that goes into each prod­uct. The Nau­tilus loud­speak­ers (1993), for in­stance, were the re­sult of five years of re­search by Bow­ers & Wilkins’ en­gi­neers into im­i­tat­ing nat­u­ral forms. More than 20 years on, this re­mains a leg­end in terms of looks and per­for­mance.

Bow­ers & Wilkins can sci­en­tif­i­cally prove that its speak­ers per­form bet­ter in the Steyn­ing Re­search Es­tab­lish­ment. The brand’s pre­mium build qual­ity and stream­lined, mod­ern de­signs were no­ticed by the UK’S renowned Abbey Road Studios, which be­gan us­ing its Ma­trix 801 in its studios in 1988. Col­lab­o­ra­tions with in­flu­en­tial names in prod­uct de­sign have also re­sulted in cut­ting-edge de­signs. Most no­table is the part­ner­ship with Ken­neth Grange, one of the UK’S top de­sign­ers, which yielded the iconic DM6 loud­speaker, iden­ti­fied by its “preg­nant pen­guin” form. For the brand’s 40th an­niver­sary in 2006, the pair re­grouped to launch the lim­ited edi­tion Sig­na­ture Di­a­mond, based on the 2006 Di­a­mond Tweeter Domes, dubbed as the pin­na­cle of au­dio per­for­mance. Bow­ers & Wilkins has also col­lab­o­rated with other brands syn­ony­mous with per­for­mance engi­neer­ing, style, pres­tige and her­itage, such as Burberry and BMW.

Bow­ers & Wilkins is ex­clu­sively mar­keted by The Ex­perts Group in Sin­ga­pore, In­done­sia, Malaysia and Viet­nam. The group man­ages seven brand stores and dis­trib­utes the prod­ucts to var­i­ous spe­cial­ist stores and mass re­tail­ers. Its Sin­ga­pore store is lo­cated in the prime area of Mil­lenia Walk.

“Bow­ers & Wilkins has an un­re­lent­less pas­sion to cre­ate the best-sound­ing and best­look­ing au­dio prod­uct in each price cat­e­gory. As founder John Bow­ers said, ‘If you pro­duce a bet­ter prod­uct, it will sell.’” — Henry Loh, sales di­rec­tor, The Ex­perts Group

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