Singapore Tatler Best of Singapore
Associated with world-famous recording studios and respected by audiophiles, Bowers & Wilkins delivers mesmerising sounds with its award-winning innovations
Audiophiles who will accept nothing but the most realistic, natural sounds appreciate the professional standards set by Bowers & Wilkins. After all, its loudspeakers have been trusted and used for 30 years in the world-famous recording studio, Abbey Road Studios.
Founded in 1966 by John Bowers, Bowers & Wilkins carries products ranging from personal audio and home cinema to commercial applications in boats and cineplexes. It has changed the shape of audio pleasure with innovations such as the DM70 loudspeakers (1970) with a curved slim-lined cabinet which modernised the conservative look of loudspeakers and the Zeppelin (2007) which raised the bar for digital audio in a small premium package that perfectly complemented the rise of the ipod. The brand’s designs have always been ahead of their time and this can be attributed to the intensive research and development that goes into each product. The Nautilus loudspeakers (1993), for instance, were the result of five years of research by Bowers & Wilkins’ engineers into imitating natural forms. More than 20 years on, this remains a legend in terms of looks and performance.
Bowers & Wilkins can scientifically prove that its speakers perform better in the Steyning Research Establishment. The brand’s premium build quality and streamlined, modern designs were noticed by the UK’S renowned Abbey Road Studios, which began using its Matrix 801 in its studios in 1988. Collaborations with influential names in product design have also resulted in cutting-edge designs. Most notable is the partnership with Kenneth Grange, one of the UK’S top designers, which yielded the iconic DM6 loudspeaker, identified by its “pregnant penguin” form. For the brand’s 40th anniversary in 2006, the pair regrouped to launch the limited edition Signature Diamond, based on the 2006 Diamond Tweeter Domes, dubbed as the pinnacle of audio performance. Bowers & Wilkins has also collaborated with other brands synonymous with performance engineering, style, prestige and heritage, such as Burberry and BMW.
Bowers & Wilkins is exclusively marketed by The Experts Group in Singapore, Indonesia, Malaysia and Vietnam. The group manages seven brand stores and distributes the products to various specialist stores and mass retailers. Its Singapore store is located in the prime area of Millenia Walk.
“Bowers & Wilkins has an unrelentless passion to create the best-sounding and bestlooking audio product in each price category. As founder John Bowers said, ‘If you produce a better product, it will sell.’” — Henry Loh, sales director, The Experts Group