Singapore Tatler Best of Singapore
THE BEAUTY OF SIMMONS
Simmons has mastered not just the science of sleep, but also the art of service—it has won the Excellent Service Award, a national award conferred by the Singapore Retailers Association, not just once but seven times. It also spares no effort in conceptualising its stores, making sure there’s something for everyone. Its luxurious flagship store at Capitol Piazza features bedrooms set up for different customers—couples, singles, children— while its posh Nassim space is designed to give higher-profile customers the utmost privacy while trying its mattresses. It also introduced Simmons Studio—which carries a range of products within an affordable price range—in 2017 with young couples and families in mind.