Singapore Tatler Best of Singapore
Simmons takes power napping for professionals, managers, executives and businessmen to new levels at its 45winks concept store.
The humble power nap is often overlooked, but in reality, a short 20- to 45-minute snooze during the day can help reduce stress, lower stroke and heart attack risks, improve long-term memory and potentially minimise weight gain. But how does the busy professional sneak in a quick nap when there’s too much to do in a day? That’s the solution Simmons is offering with its new 45winks concept—an industry first that draws from the science of sleep and its effects on your work performance.
As long-time advocates for better sleep, the 45winks concept was, naturally, the next logical step for Simmons. “Simmons believes that napping is part of a good sleep hygiene cycle, especially for urban dwellers. This inspired us to create the 45winks concept, which offers our guests uninterrupted rest, for the perfect power nap to recharge and spring back into action,” says Casey Teh, managing director of Simmons (SEA)
This revolutionary sleep suite is situated within Simmons’ newly launched gallery at Capitol Piazza. Its interiors complement the 45winks concept; think high ceilings, soothing colour tones, mood lighting and chandeliers for an elegant feel. There are three sleep experiences to pick from at 45winks: WOW, LIT and OMG. The experiences feature mattresses from the Beautyrest collection—beautyrest Marina Bay® Signature, Beautyrest Marina Bay® Suite and the Beautyrest Reef Water Suite, each with different levels of firmness, ranging from firm to medium and plush.
Each power nap experience lasts for 45 minutes and comes with a range of amenities such as scented eye masks, luxurious pillows and sheets, slippers and pyjamas to help you sleep better. Hygiene is also a top priority, as the sleep amenities come in single-use, disposable packs and the sheets, linens and blankets are thoroughly washed after each use. And because sleep should be convenient, your power nap at 45winks can be booked online instantly.
“The aim of 45winks is to alter the perception of sleep and power naps among working professionals,” says Teh.
“We want to highlight how essential it is for high performance productivity at work, he adds.
“45winks exudes a tranquil, soothing ambience and reflects our commitment to innovation and technology.”
— Casey Teh, managing director of Simmons (SEA) Pte Ltd