Brand Story

Head­quar­tered in Meda in North­ern Italy, fam­ily-run fur­ni­ture man­u­fac­turer Flex­form strives to cre­ate el­e­gant pieces that stand the test of time

Singapore Tatler Homes - - AUG/SEP 2018 -

We delve into the sto­ried his­tory of Ital­ian fur­ni­ture pur­veyor Flex­form

With hun­dreds of show­rooms around the globe, Ital­ian fur­ni­ture brand Flex­form has be­come syn­ony­mous with its sleek de­signs; its fur­ni­ture pieces are a com­mon fix­ture in stun­ning ho­tels and pri­vate homes world­wide. Through­out the years, Flex­form has main­tained its Ital­ian DNA and its col­lab­o­ra­tive phi­los­o­phy, work­ing closely with lead­ing de­sign­ers and ar­chi­tects to pro­duce its col­lec­tions; the brand is also best known for its sofa sys­tems which are cel­e­brated for their ver­sa­til­ity and com­fort. “Flex­form’s iden­tity and suc­cess are based on a strong value sys­tem: made-in­I­taly qual­ity, el­e­gance be­yond time and un­ri­valled com­fort,” says Gi­u­liano Gal­im­berti, Flex­form’s gen­eral ex­port sales di­rec­tor. As part of the third gen­er­a­tion of Gal­im­ber­tis

in the com­pany, the di­rec­tor is also a board mem­ber of the firm. Ac­cord­ing to Gal­im­berti, the Flex­form col­lec­tions are made for “an in­ter­na­tional client, who loves prod­ucts with a time­less style but of great qual­ity; one who does not like to show off their home, but to live in it.” He adds: “Flex­form cus­tomers are peo­ple who have a nat­u­ral sense of beauty and love to sur­round them­selves with care­fully cho­sen ob­jects.” Here, we delve into the his­tory of the Ital­ian com­pany, the in­trigu­ing ori­gins of its English name, and the Ital­ian-made qual­ity that it has come to be iden­ti­fied with.

“FLEX­FORM’S IDEN­TITY AND SUC­CESS ARE BASED ON A STRONG VALUE SYS­TEM: MADE-IN-ITALY QUAL­ITY, EL­E­GANCE BE­YOND TIME AND UN­RI­VALLED COM­FORT”

CRAFT AND DE­SIGN

Founded in the city of Meda in north­ern Italy, Flex­form’s his­tory is rooted in the tra­di­tions and her­itage of Ital­ian crafts­man­ship. Sit­u­ated within the fur­ni­ture man­u­fac­tur­ing dis­trict of Bri­anza, the re­gion has been home to nu­mer­ous work­shops and fur­ni­ture pro­duc­ers which have been work­ing with wood, metal and up­hol­stery since the early 20th cen­tury. Its prox­im­ity to Mi­lan also made Bri­anza a go-to for ar­chi­tects and de­sign­ers, who sought out ar­ti­sans with the tech­ni­cal skills to turn their de­sign con­cepts into well-crafted prod­ucts. In 1959, three broth­ers—agostino, Romeo and Pi­etro Gal­im­berti—started one such work­shop, which was then called Flex­form di Gal­im­berti (Flex­form by Gal­im­berti in the Ital­ian lan­guage). As a con­trac­tion of “flex­i­ble forms” in English, its brand name ref­er­enced the ver­sa­til­ity of the fur­ni­ture col­lec­tions that the broth­ers wanted to pro­duce. The Gal­im­berti broth­ers’ so­fas and arm­chairs soon won ac­claim, find­ing their way into el­e­gant build­ings in Mi­lan, in vil­las over­look­ing Lake Como, and even at the foyer of Teatro alla Scala (pop­u­larly known as La Scala), the famed opera house in Mi­lan.

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THIS PAGE Gi­u­liano Gal­im­berti, Flex­form’s gen­eral ex­port sales di­rec­tor; the Ze­firo din­ing ta­ble and Leda chairs; the Gus­tav ta­ble and Is­abel chairs; the A.B.C arm­chair OP­PO­SITE PAGE An ad fea­tur­ing the Mag­is­ter sofa from the 1980s, shot by Gabriele Basil­ico; the Sveva arm­chair and the Lu­cien daybed

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