Brand Story

Cham­pi­oning time­less de­signs that are built to last, Space Fur­ni­ture cre­ates set­tings that in­spire fea­tur­ing an ex­ten­sive col­lec­tion of fur­ni­ture brands at its Sin­ga­pore flag­ship

Singapore Tatler Homes - - OCT/NOV 2018 -

Space Fur­ni­ture brings to­gether an in­spir­ing col­lec­tion of lead­ing brands un­der one roof

The quest to turn your abode into a sanc­tu­ary is a project of pas­sion. Se­lect­ing the dec­o­ra­tive el­e­ments and pieces that are the per­fect fit for each area takes time—it’s an ex­pe­ri­ence that Space Fur­ni­ture hopes to make eas­ier and more en­joy­able for de­sign­ers and home­own­ers alike at Space Asia Hub, its show­room in Sin­ga­pore. Now into its 17th year in Asia, the fur­ni­ture pur­veyor’s Asia flag­ship fea­tures col­lec­tions by lead­ing man­u­fac­tur­ers and con­tem­po­rary de­sign­ers around the world. “Bring­ing the world’s most iconic lux­ury brands un­der one roof is some­thing we treat with pas­sion and re­spect,” says Jen­nifer Soh, gen­eral man­ager of sales and mar­ket­ing at Space Fur­ni­ture Asia. “At Space, we be­lieve in show­cas­ing only the very best de­sign from around the world and sup­port­ing brands who de­vote them­selves to ex­cel­lence.” The re­sult is a multi-faceted re­tail ex­pe­ri­ence that cel­e­brates the iconic fur­ni­ture pieces on dis­play, while show­cas­ing thought­fully styled set­tings that are de­signed to in­spire.


With over two decades of ex­pe­ri­ence in the in­dus­try, the Aus­tralian re­tailer launched its first show­room in Syd­ney in 1993, and has since ex­panded to Mel­bourne, Bris­bane, Sin­ga­pore and Kuala Lumpur. The 40,000sqft show­room in Sin­ga­pore is par­tic­u­larly no­table for its sheer scale and ar­chi­tec­tural de­sign, and it serves as the com­pany’s Asia flag­ship. Pre­vi­ously lo­cated at Mil­lenia Walk, the show­room moved to Ben­coolen Street in 2012, and is a $50 mil­lion in­vest­ment that com­bines a col­lec­tion of her­itage build­ings into a seam­less re­tail ex­pe­ri­ence. De­signed by lo­cal ar­chi­tec­tural prac­tice WOHA, the venue com­prises two re­fur­bished his­toric build­ings (a con­ser­va­tion shop­house and bun­ga­low) that are con­nected by a glass box, a mod­ern ad­di­tion that suf­fuses the in­te­rior with nat­u­ral day­light.


The ex­pan­sive show­room houses in­spir­ing set­tings fea­tur­ing fur­ni­ture and light­ing brands around the world—an evolv­ing, ever-chang­ing tableau cen­tred around iconic de­signs and sea­sonal pieces. The jour­ney be­gins at the shop­house block, dubbed the Her­itage House, with B&B Italia liv­ing and bed­room col­lec­tions as the high­lights of its ground floor. The area also fea­tures a sun­soaked in­door court­yard, fit­ted with out­door fur­ni­ture and a ver­ti­cal wall cov­ered with fo­liage that gives the space a trop­i­cal touch. An­other no­table zone is the Po­liform kitchen gallery at the ad­ja­cent con­ser­va­tion bun­ga­low, also known as the Villa sec­tion of the show­room. It houses the Ital­ian brand’s kitchen sys­tems on the ground floor, while its wardrobe sys­tems are on the fourth floor. At the sec­ond storey, an area ded­i­cated to Gior­getti con­veys the clas­sic, un­der­stated

aes­thetic of the Ital­ian brand, which cel­e­brates its 120th an­niver­sary this year. An­other key area, on the third floor of the glass block, is an ex­clu­sive space for Cassina, a lead­ing man­u­fac­turer that pro­duces de­signs au­thored by Le Cor­bus­ier and Frank Lloyd Wright, along­side con­tem­po­rary col­lec­tions by Pa­tri­cia Urquiola, Kon­stantin Gr­cic, Jaime Hayón and other in­ter­na­tion­ally-renowned ar­chi­tects and in­dus­trial de­sign­ers. For home­own­ers seek­ing a more in­ti­mate shop­ping ex­pe­ri­ence, the VIP room pro­vides an ex­clu­sive space to dis­cuss the finer de­tails of their in­te­rior con­cept with de­sign con­sul­tants and show­room rep­re­sen­ta­tives. Launched in 2016, the per­son­alised ser­vice in­cludes the jour­ney by limou­sine to the apart­ment-sized VIP area, which was de­signed by Pres­i­dent De­sign Award-win­ning in­te­rior de­signer Peter Tay. Tim­ber pan­els and mir­rored fin­ishes fill the space, to­gether with a col­lec­tion of clas­sic pieces from the fur­ni­ture re­tailer.



Ul­ti­mately, it’s the cre­ative mix of the old and the new that en­ables these set­tings to shine. The colour­ful, in­jec­tion-moulded plas­tic lamps and other ac­ces­sories by Kartell might en­liven a mod­ern din­ing set­ting, while the play­ful eclec­ti­cism of Dutch fur­ni­ture brand Moooi jux­ta­poses the sub­dued, el­e­gant lines of Po­liform col­lec­tions on the fourth floor. At the ground storey, the bold forms of Bri­tish de­signer Lee Broom’s light­ing pieces add vis­ual in­ter­est, while sit­ting el­e­gantly next to iconic Mid- Cen­tury Mod­ern de­signs. “Our brands of­fer dif­fer­ent aes­thet­ics and cater to many dif­fer­ent tastes and styles,” ex­plains Soh. “What unites them are the key fun­da­men­tals which we look for in a brand part­ner—to share the same be­lief in de­vot­ing our­selves to ex­cel­lence, be it in re­search, de­sign ethos, pro­duc­tion in­tegrity, qual­ity, in­no­va­tions and cus­tomer ser­vice.”

Key part­ners in­clude B&B Italia and Po­liform, Ital­ian brands which have been work­ing closely with Space even from its early years. “The col­lec­tions from these two brands con­tinue to be among the bestsellers,” shares Soh. An ex­am­ple in­cludes the Charles sofa, de­signed by Ital­ian ar­chi­tect An­to­nio Cit­te­rio for B&B Italia. She says: “It’s still much sought after and is a time­less piece.” Other peren­ni­als in­clude Gae­tano Pesce’s iconic Up arm­chairs which are also pro­duced by B&B Italia, and the Grace din­ing chairs from fam­ily-run firm Po­liform. To add an­other feather to its cap, the re­tailer launched its fur­ni­ture brand SP01 in 2016. Man­u­fac­tured in Italy and de­signed for well-trav­elled ur­ban­ites, the Aus­tralian-head­quar­tered la­bel draws cross-cul­tural in­flu­ences from around the world, to cre­ate mod­ern pieces that look just chic whether in a min­i­mal­ist Ja­panese-style in­te­rior or a glam­orous, lofty pent­house. Soh de­scribes the brand as a nat­u­ral ad­di­tion to the busi­ness, har­ness­ing the com­pany’s ex­per­tise in de­sign, re­tail and mar­ket­ing.


Hav­ing that per­sonal touch in all as­pects of its busi­ness is as im­por­tant to Space. Build­ing on its long-stand­ing col­lab­o­ra­tions, the fur­ni­ture pur­veyor cel­e­brates the work of cre­ative types and in­dus­try in­sid­ers through its ad­ver­tis­ing cam­paigns, while show­cas­ing their fur­ni­ture col­lec­tions in lived-in en­vi­ron­ments and stun­ning houses. En­ti­tled A Life In­di­vid­ual, the ad se­ries of­fers a glimpse into the homes of ar­chi­tects, in­te­ri­ors de­sign­ers as well as clien­tele from myr­iad pro­fes­sions, in­clud­ing art col­lec­tors, play­wrights, doc­tors and en­trepreneurs. The Sin­ga­pore edi­tion kicked off ear­lier this year with a fea­ture star­ring lo­cal ar­chi­tect Gwen Tan of Formw­erkz dis­cussing her de­sign phi­los­o­phy and how it shapes the de­sign of her fam­ily home. “Ev­ery home is spe­cial and one of the joys of our busi­ness is be­ing in­vited into our client’s homes,” en­thuses Soh. “It is al­ways fas­ci­nat­ing to see how each per­son’s home is a re­flec­tion of their in­di­vid­ual style.” The se­ries en­cap­su­lates the com­pany’s ethos, and its ap­proach to fur­ni­ture de­sign. Soh sums it up: “Space and our brand part­ners be­lieve that good de­signs are time­less and stay rel­e­vant for many years to come.”


CLOCK­WISE FROM TOP LEFTJen­nifer Soh, gen­eral man­ager of sales and mar­ket­ing at Space Fur­ni­ture Asia; an area fea­tur­ing fur­ni­ture col­lec­tions from B&B Italia at Space Asia Hub; Orion pen­dant lights by Bri­tish de­signer Lee Broom

LEFT TO RIGHTThe court­yard area within the Her­itage House at Space Asia Hub fea­tures a ver­ti­cal gar­den and out­door fur­ni­ture from B&B Italia; the lat­est Moooi col­lec­tions pre­sented dur­ing this year’s Salone del Mo­bile fair in Mi­lan

Founded in 1975 and cen­tred around the beauty of wood­work, “massa alto” in the Vene­tian di­alect means “the high­est”—a tes­ta­ment to the brand’s com­mit­ment to qual­ity de­sign. Top picks from Max­alto in­clude the Febo col­lec­tion of so­fas and arm­chairs de­signed by its cre­ative di­rec­tor An­to­nio Cit­te­rio, first pro­duced in 2008, with its most dis­tinc­tive fea­ture be­ing its en­velop­ing back. MAX­ALTO

CLOCK­WISE FROM TOP LEFTThe Targa mod­u­lar sofa de­signed by Gam­fratesi for Ge­brüder Thonet Vi­enna; the Anita arm­chair from the lat­est SP01 col­lec­tion by Met­rica; the Atoll daybed de­signed by An­to­nio Cit­te­rio for B&B Italia

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