Swiss brand V-zug pro­duces sleek ap­pli­ances that cel­e­brate the joy of cook­ing while com­ple­ment­ing the daily needs of mod­ern life

Singapore Tatler Homes - - STYLE -

It’s es­ti­mated that one in ev­ery two house­holds in Switzer­land owns at least one V-zug ap­pli­ance; over four mil­lion of these ma­chines are cur­rently in use in the coun­try. Head­quar­tered in the town and can­ton of Zug since 1913, the fam­ily-owned com­pany was man­u­fac­tur­ing gal­vanised tin­ware be­fore it ven­tured into the pro­duc­tion of hand-op­er­ated wash­ing ma­chines in the 1920s; the V in its name stands for verzinkerei, the Ger­man word for gal­vanis­ing plant. The Swiss in­dus­trial man­u­fac­turer started ex­pand­ing its reach be­yond the Swiss bor­ders from 2008 and in Sin­ga­pore, its flag­ship show­room opened re­cently at Scotts Square. Even though it has over a cen­tury of his­tory doc­u­ment­ing top-notched Swiss en­gi­neer­ing and an in­no­va­tive spirit, the brand does not rest on its lau­rels; it con­tin­u­ally seeks to im­prove and re­fine the func­tions and the de­sign of its ap­pli­ances. “The way we live, work and wash changes all the time, so it’s im­por­tant for us to an­a­lyse how peo­ple will do these ac­tiv­i­ties to solve prob­lems for them in the fu­ture,” shares V-zug user ex­pe­ri­ence de­signer Ju­lia Borger, who was vis­it­ing Sin­ga­pore with head of de­sign Martin von Free­den. “Our prod­ucts are not only tested in­ter­nally, but we also film and ob­serve how cus­tomers re­act to the prod­ucts.”

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