FLOWER DIAMOND

Founder: Belinda Chua (above); Designer: Roslind Ng Celebrating its 20th anniversary this year, Flower Diamond is a force to be reckoned with as it seeks to fulfil the motto “to elevate every woman with confidence and elegance”. How does it do so? Its founder, society doyenne Belinda, has her finger on the pulse on this ever-changing industry and knows exactly what ladies want, offering a wide range of jewellery, from ready-to-wear, everyday pieces to opulent baubles, for the contemporary woman. Wen Li attests, “Flower Diamond carries jewellery designs that are ‘on trend’, glitzy and glamorous; it makes made-to-measure, classic pieces that will stand the test of time. It has various price points to serve different wallets. As the service is consistently warm and helpful, one doesn’t feel pressured to buy and just naturally returns again and again.”