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Funny, self-deprecating, and a family man to boot—what’s not to love about Ryan Reynolds? Well, Piaget seems to share our love as well, and recently announced that it has welcomed the actor to its family as international brand ambassador for watches. The star, who won praise for his irreverent portrayal of Marvel superhero Deadpool, said of the partnership, “I’ve known of Piaget since I was just a little kid. You can’t find a more iconic brand, or one which better exemplifies craftsmanship, elegance and creativity. This is something that means a lot to me. I work in a field in which things can be cast away quite quickly. So when you find something iconic, something timeless, it’s important. And that’s one of the many things I love about Piaget.”