CRÈME DE LA CRÈME

FOR THE SECOND EDITION OF THE SINGAPORE TATLER JEWELS & TIME TATLER 10 SINGAPORE’S BEST JEWELLERS LIST, WE SHORTLIST THE ENTREPRENEURS THAT HAVE MADE THE CUT BASED ON EXACTING CRITERIA, INCLUDING CREATIVITY, DESIGN, TOP-NOTCH CRAFTSMANSHIP AND SUSTAINABIL

Meet the recipients of the Tatler 10 Singapore’s Best Jewellers award

Much like art, the appreciation of fine

jewellery can be subjective, but a strong sense of aesthetics is just one of the ingredients needed to create a strong brand. The recipe for success, especially within a saturated retail landscape like Singapore, is based on a lot more than just how the finished product looks: one needs a healthy dose of creativity, a serving of exemplar quality, and a dollop of business smarts.

It was these salient criteria that formed the basis of the judging process for the Jewels & Time Tatler 10 Singapore’s Best Jewellers. The panel of judges included Edipresse Media managing director Corinne Ng; editor-in-chief Jane Ngiam; and associate editor for watches and jewellery Karishma Tulsidas. They were joined by jewellery connoisseurs Tang Wen Li (far right), director of Christie’s Singapore and Priti Devi (right), founder of Decorator’s Notebook.

The aim of this award is to create a platform to celebrate Singapore-based jewellers that have built up their businesses through hard work and talent. Whether they are located at a shopfront on Orchard Road, or they operate from by-appointment-only studios, these brands have stood out for their skills in design, business sustainability, stellar quality and craftsmanship.

On the last point, Christie’s Tang emphasises, “There are various aspects to craftsmanship that involve the look and feel of the piece. It must not only be aesthetically pleasing but must be balanced in terms of colour and shape of stones and metals. The claws and metal used to hold settings must be very fine, and there should not be any sharp edges that may snag clothes. The weight, too, has to be comfortable; it should be balanced so necklaces and pendants don’t flip over.”

Moreover, this award also serves to introduce to a larger audience these homegrown jewellers who might not have the same marketing budgets of the international houses. Says Devi, “This annual list is a wonderful way to encourage existing jewellers in Singapore to strive for greater creativity in design, build their capability to access quality precious stones and use new technologies in their creative process. And finally, to support new talent in the jewellery business in Singapore.”

We invite you to discover the Tatler 10 Singapore’s Best Jewellers.