Singapore Tatler Jewels & Time


Omega celebrates the Speedmaste­r’s Big 6-0 with fans all over the world

- Text Terence Lim Image Omega

The Omega Speedmaste­r turns 60 this year. The sporty chronograp­h, whose “career” took a 360-deg detour after surviving a Nasa space expedition, is easily one of the most well-known watch models now. While the Speedmaste­r has aided astronauts, explorers and racers, the truth is, its fan base is a varied one. That is why the Swiss watchmaker has paid tribute to them—some more prominent than the others—with a social media initiative #Speedmaste­rfans. The campaign features portraits of Speedmaste­r-wearing fans, including the likes of Brazilian supermodel Alessandra Ambrosio, Japanese actor Shohei Miura and Italian chef Carlo Cracco. Owners can also join in by uploading similar snaps onto social media with the same hashtag. After all, it’s the fans who elevate the Speedmaste­r to what it is today.

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