What does Chanel have in com­mon with a yacht

Singapore Tatler Jewels & Time - - News - Text Ter­ence Lim

All aboard Chanel's Fly­ing Cloud

Chanel’s lat­est high jew­ellery col­lec­tion is named Fly­ing Cloud. It sounds like an al­lu­sion to some­thing whim­si­cal but is in fact the name of a four-masted yacht that be­longed to Hugh Grosvenor, the sec­ond Duke of West­min­ster. He was one of brand founder Gabrielle Chanel’s many lovers—al­beit one of the most im­por­tant—in her life.

The yacht, a place where lunches and par­ties were held, and the lux­u­ri­ous sea­far­ing life­style form the cen­tral in­spi­ra­tion for the col­lec­tion, which is split into two chap­ters. The first fo­cuses on the ba­sic el­e­ments seen out at sea—think life buoys, ropes, an­chors, sails and tat­toos— while the sec­ond zooms into the sum­mer wardrobe, tak­ing cre­ative ref­er­ences from ma­rine uni­forms, sailors’ jack­ets and nau­ti­cal-in­spired garb.

It’s in­ter­est­ing to see how the de­sign­ers and crafts­men at the mai­son breathe life into cold, raw ma­te­ri­als like gold and gem­stones and trans­form them into jew­ellery de­sign like knot­ted ropes, braids and sails—things that are soft and flu­id­like in re­al­ity. This is tes­ta­ment to the cre­ativ­ity and the high level of savoir faire at the haute joail­lerie de­part­ment in Chanel.

That the de­sign­ers also came up with play­ful cre­ations like life-buoy ear­rings with pearls and di­a­monds dan­gling from them and white gold bracelets with sailors’ uni­form but­tons as mo­tifs de­serve ap­plause. The mai­son has clearly given the cre­ative team a blank can­vas to work on. The re­sult is a high jew­ellery col­lec­tion that is lux­u­ri­ous, fash­ion­able and Riviera-chic at the same time. With the whim­si­cal and un­con­ven­tional pieces, the col­lec­tion also boasts a nov­elty fac­tor, which elim­i­nates the stuffy pro­pri­ety typ­i­cally built into a high jew­ellery col­lec­tion.

At a time where con­sumers con­stantly crave for fresh, in­ter­est­ing con­tent, Chanel has given them what they want with the col­lec­tion. Our ad­vice? All aboard the Fly­ing Cloud!

While the Fly­ing Cloud col­lec­tion is very much nau­ti­cal-in­spired, Chanel has looked for ideas from atyp­i­cal sources.

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