MODERN BEAUTIES

Jaipore By Ritu Aurora is built lt on beautiful designs, market awareness and a high level of trust from its customers

Dato Ritu Aurora was smiling from ear to ear at a recent wedding ceremony she attended.ded. The founder and designer of Jaipore By Ritu Aurora had spotted many of her jewelery y creations. That her clients look resplendentent in her creations is the biggest compliment she can get as a designer.

The Singaporean – Indian started the brand about 27 years ago when there wasas a preconceived notion that Indian jewelleryy was all about gold. Dato Aurora, determined not to let that hold her back, went against the grain and created fashionable and contemporaryary designs, which her clientele, especially the he society ladies, loved. She has since not looked back and the business has established a prominent presence in the region.

An acute understanding of market demands has helped the business thrive. Dato Aurora, together with her son Nikhil, understands that Singapore, Malaysia and Indonesia are the brand’s strongest markets. But they are also aware of the differences in tastes of consumers from these countries. Singaporean clients prefer daintier, highly wearable pieces, while Malaysians and Indonesians plump for spectacular, one-piece-only creations to stand out at parties, galas and events.

The Auroras have forged strong relationships with their clientele over the years. Very often, the clients place so much faith in their creations, that they commit to the bespoke designs by just looking at the sketches and the raw stones alone. Such is the high level of trust between the customers and the brand. Of course, with the Auroras’ experience and reputation in the jewelery trade, the diamonds they use are flawless and clear and the coloured gemstones rich and consistent.

Despite being a veteran in the trade, Jaipore By Ritu Aurora continue to evolve its design and jewel-making limits to keep its creations appealing and attractive to modern consumers—a surefire way to keep its flag flying high.

Jaipore By Ritu Aurora may have Indian roots but under the leadership of Dato Ritu Aurora and her son Nikhil, its creations are one part cosmopolitan, one part contemporary, and one part fashionable. JAIPORE BY RITU AURORA By appointment only Tel: (65) 9199-8644 Email: info@jaiporejewels.com www.facebook.com/jaiporejewels Instagram: @jaiporebyrituaurora