NOVELTY FACTOR

Graff is a head-turning brand. Everyone knows that it is a storied purveyor of diamonds and gems and produces jaw-dropping bejewelled creations. Since 2008, it has also dipped its diamondencrusted fingers into the world of horology, marrying jewellerymaking with watchmaking. It impresses the cognoscenti year on year, hogging headlines for its artistic interpretations of bejeweled timepieces—and the accompanying astronomical price tags. Here’s the good news though: The British marque will be bringing its jewellery and watches as well as its heritage and craftsmanship to our sunny shores. Its Ion Orchard flagship will be raising its shutters this month. Rejoice!