The se­cret to watch and jew­ellery mar­ques stay­ing at­trac­tive over the years is sim­ple: Time­less aes­thet­ics up­dated with con­tem­po­rary re­quire­ments

Singapore Tatler Jewels & Time - - News - Text Ter­ence Lim Pho­tog­ra­phy Chuck Reyes Styling Lena Ka­marudin

After trends die down, it's the time­less de­signs that last

There is good prod­uct de­sign and there is good prod­uct de­sign. The for­mer are trendy, of-the-mo­ment cre­ations that strike the right chord with con­sumers but the lat­ter are prod­ucts that re­main rel­e­vant and ap­peal­ing over gen­er­a­tions—even if mi­nor tweaks are made to suit mod­ern re­quire­ments. Take Patek Philippe watches, for in­stance. Con­tem­po­rary cre­ations re­tain that old school charm sim­i­lar to vin­tage pieces even though their move­ments and man­u­fac­tur­ing pro­cesses are ex­tremely mod­ern. “Patek Philippe has merged the idea of a clas­sic wrist­watch with mod­ern aes­thet­ics. The work­man­ship of their watches is un­par­al­leled,” says avi­a­tion pro­fes­sional Ben­jamin Kim, who is fea­tured on the cover of Jew­els & Time with his wife, Serene Tan. “I like it that it has a time­less ap­peal and when I wear a Patek Philippe [ watch], I feel that I wear a work of art.” The same can be said about jew­ellery too. De­signs with time­less aes­thet­ics com­ple­mented with ei­ther a strong look or bril­liant gem­stones boast longevity and bet­ter wear­a­bil­ity, tran­scend­ing fash­ion trends. Here, Kim and Tan show us how ev­er­green brands like Cartier, Patek Philippe and Tif­fany & Co re­main au courant with clas­sic de­signs with mod­ern up­dates and tweaks and that there is re­ally no need to change win­ning for­mu­lae.

On him: Drive de Cartier Ex­tra Flat watch and 18K pink gold Love bracelet, both by CARTIER; leather bomber jacket and wool trousers, by PAUL SMITH, and wool long sleeve polo shirt, by LAN­VIN. On her: High jew­ellery ear­rings with sap­phire and di­a­monds;...

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