Si­mone Ng’s own per­son­al­ity and ded­i­ca­tion to craft and qual­ity drive Si­mone Jew­els to great heights

Singapore Tatler Jewels & Time - - Singapore Tatler 10 -

Si­mone Ng, the founder and ex­ec­u­tive cre­ative di­rec­tor of Si­mone Jew­els, is al­ways dressed el­e­gantly, ex­udes an air of quiet so­phis­ti­ca­tion and fields ques­tions with poise. Her per­son­al­ity is very much re­flected in the 12-year-old brand.

Her de­signs are well-thought through as she shows a metic­u­lous at­ten­tion to de­tails. She never adds su­per­flu­ous el­e­ments but in­sists on en­hanc­ing the cre­ation even if it means ex­tra work—all in the name of de­sign, if you will. Of course, Ng’s keen eye for de­tails also means the gem­stones—di­a­monds, coloured gems or other­wise—are of the most pre­mium qual­ity and stan­dards.

Ng be­lieves in cre­at­ing wear­able art that ac­cen­tu­ates the beauty of a woman. So, whether it’s part of her an­nual col­lec­tion or a be­spoke cre­ation, ev­ery piece of jew­ellery is one-of-a-kind. And she adds the whim­si­cal el­e­ment of story-telling to her cre­ations too. Ev­ery col­lec­tion comes with long hours of re­search as it is in­spired by gen­res the likes of his­tory, lit­er­a­ture, ar­chi­tec­ture and cul­ture.

From gor­geous de­signs to qual­ity stones to as­tute brand­ing, Si­mone Jew­els is very much the com­plete pack­age.

con­tac­[email protected]­mone­jew­­mone­jew­ Instagram: @si­mone­jew­els SI­MONE JEW­ELS

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