GROUND-BREAKING CONCEPTS

In the past, malls baulked at the thought of having pop-up stores in the mall. But over the years, Ion Orchard has successfully turned that on its head, co-organising exhibitions and concept stores with brands such as Omega, TAG Heuer and Van Cleef & Arpels. Also, it is open to novel ideas. Take the current Breitling store—designed to look like a bachelor’s pad, it eschews the typical aesthetics and elements of a watch store and allows customers to appreciate watches in a more relaxed environment.