Singapore Tatler Jewels & Time
RECIPE FOR SUCCESS
At the Singapore Tatler Jewellery Assembly 2018, we noticed that a deal was done and dusted at Jaipore by Ritu Aurora within minutes. The deal clincher was the exquisite gems on display that evening. The top-notch quality of the stones coupled with the keen eye for design and details of principal designer, Dato Ritu Aurora, keeps the creations fashionable, contemporary and versatile at the same time. Her daughter, Anushka, who is based in New York, has joined the business and is injecting modern sensibilities into the brand by designing pieces for the younger generation. That said, Anushka’s creations, while contemporary, do not veer away from Jaipore’s values of authenticity and beauty. Its strong relationships with its customers forged by Ritu and her son, Nikhil—who is also the brand director—over the decades, is another key ingredient for its sustained success.