GROUND-BREAK­ING CON­CEPTS

Singapore Tatler Jewels & Time - - NEWS -

In the past, malls baulked at the thought of hav­ing pop-up stores in the mall. But over the years, Ion Or­chard has suc­cess­fully turned that on its head, co-or­gan­is­ing ex­hi­bi­tions and con­cept stores with brands such as Omega, TAG Heuer and Van Cleef & Arpels. Also, it is open to novel ideas. Take the cur­rent Breitling store—de­signed to look like a bach­e­lor’s pad, it es­chews the typ­i­cal aes­thet­ics and el­e­ments of a watch store and al­lows cus­tomers to ap­pre­ci­ate watches in a more re­laxed en­vi­ron­ment.

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