When you hire vet­eran wed­ding plan­ner SPELL­BOUND GROUP, you get com­mit­ment, cre­ativ­ity and the con­fi­dence that your big day will be a class act

Singapore Tatler Wedding - - FEATURE | SPELLBOUND GROUP -

Hav­ing a wed­ding plan­ner doesn’t mean re­mov­ing your­self from es­sen­tial big-day prepa­ra­tions. Rather, you are en­trust­ing an ex­pert with tasks they are fa­mil­iar with so that you and your other half can im­merse your­selves in what should be a joy­ful lead-up to your big day.

With all the leg­work, co­or­di­na­tion and sched­ul­ing done by a trust­wor­thy and re­li­able plan­ner, cou­ples can fo­cus on food tast­ings, fa­cials and dress fit­tings— things that no one can do on your be­half.

Ex­pe­ri­ence Counts

Brides who have come out of their wed­ding feel­ing blissful rather than scarred will tell you how cru­cial it is to con­sider a plan­ner’s ex­pe­ri­ence be­fore hir­ing them. In Sin­ga­pore’s lux­ury wed­dings scene, one name fre­quently comes to mind: Spell­bound Group. Brand­ing it­self as an “in­ter­na­tional wed­ding and so­cial party plan­ner”, it has been be­hind nu­mer­ous high­pro­file unions. Just check out its Face­book page to view the in­spir­ing photos and videos.

With 16 years of ex­pe­ri­ence in the wed­dings in­dus­try, founder and di­rec­tor Anna Lim can say that she has seen ev­ery­thing. Hav­ing worked with count­less high-net worth fam­i­lies, she also un­der­stands the im­por­tance of be­ing dis­creet. Re­spect­ing the client’s pri­vacy is cru­cial to build­ing a trust­ing plan­ner- client re­la­tion­ship. “We are proud to say that 90 per cent of our clien­tele comes through re­fer­rals,” she shares.

While some wed­ding planning out­fits thrive on vol­ume, stretch­ing them­selves by tak­ing on mul­ti­ple big projects at a time so much so that their fa­tigue shows on the event day, Spell­bound Group takes an un­ortho­dox ap­proach to as­sign­ments. “We han­dle a small num­ber of wed­dings per year, less than 12,” says Lim. This means that ev­ery time a wed­ding cou­ple hires the team, they can rest as­sured that their event re­ceives the team’s full at­ten­tion, and that it has suf­fi­cient time to ex­e­cute tasks and de­liver re­sults that ex­ceed ex­pec­ta­tions.

Fresh Ideas, Be­spoke Style

If you’re the type that likes to recre­ate a cel­e­bra­tion style you’ve seen in mag­a­zines down to the nap­kin colour, Spell­bound Group is prob­a­bly not the plan­ner for you. The team thrives on con­stantly push­ing the en­ve­lope when it comes to cre­ativ­ity. “Our modus operandi is to work closely with cou­ples to con­cep­tu­alise a look and theme that truly re­flects their per­son­al­ity and char­ac­ter,” says Lim.

The multi­na­tional team has mul­ti­ple lan­guage abil­i­ties, from English and Chi­nese to Malay, Span­ish and Ital­ian. While their im­age is pro­fes­sional and busi­ness-like—and cer­tainly cool and calm—dur­ing an event, it is easy to see their ca­ma­raderie. And it is this same kind of friend­ship that Spell­bound Group comes to forge with many of its wed­ding cou­ple clients.

SPELL­BOUND GROUP 63 Syed Alwi Road, 01-01 Tel: 9188 6673 spell­

Aside from high­pro­file wed­dings, Spell­bound Group, helmed by Anna Lim (above cen­tre, with Ta­tiana Sal­gado Valle and Janel Teo), or­ches­trates bridal show­ers and mem­o­rable pro­pos­als

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