AIRYN TANU

IN­DONE­SIA

Singapore Tatler - - STYLE -

Mar­i­lyn Mon­roe sang it, but Airyn Tanu brought to life the idea that di­a­monds really are a girl’s best friend. Airyn’s prodi­gious jew­ellery ca­reer be­gan when she started sell­ing hand­made neck­laces and ear­rings in Perth, where her love for di­a­monds grew daily dur­ing her four years of univer­sity. Pas­sion Jew­elry and Pas­sion Privé, the di­a­mond-fo­cused jew­ellery brands she later founded, now have nine bou­tiques around her na­tive In­done­sia. “Get­ting here wasn’t easy,” says Airyn, the brands’ COO. “I’d tell young brands that, first of all, you have to be very cre­ative and not just fol­low oth­ers. Also, per­sis­tence— we work very hard but it pays off. I will also al­ways en­sure our pieces are unique be­cause jew­ellery is like art; it needs to say some­thing in­di­vid­ual.” Given Airyn’s love of jew­ellery, it’s no sur­prise that her clothes fea­ture clean lines and a sim­ple colour palette that al­low her gems to daz­zle. “I think el­e­gance is about bal­ance. If you have sim­ple ear­rings, you can wear a big neck­lace. But if you have big ear­rings, that’s all you need. And if you wear a glam dress with crys­tals on it, you just wear maybe a ring. Less is al­ways more.”

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