The Alle­vi­a­tors


Singapore Women's Weekly (Singapore) - - LOOK BOOK -

What started out as a men­tor­ship for Au­drey would quickly blos­som into some­thing more un­der the guid­ance of Laina. While these two women are from com­pletely di­verse back­grounds and are sep­a­rated by a gen­er­a­tion, the kindred spir­its found they had more in com­mon than dif­fer­ences: They both be­lieve in “cre­at­ing a world with­out poverty in unity with women”. To drive home their pas­sion, they started An­gels of Im­pact, a so­cial move­ment that sup­ports fe­male-led so­cial busi­nesses in the re­gion.

“Poverty is the key root be­hind a lot of other prob­lems. And if you only had one dol­lar to spend, who would you spend it on?” asks Laina. “The data shows that you should in­vest it in women be­cause women put 90 per cent of their in­come into the fam­ily and the com­mu­nity. Women are a good in­vest­ment.”

The duo look at women en­trepreneur­s for their mul­ti­plier im­pact as they serve many more women. “We sup­port them in two key ways. First is mar­ket ac­cess – we open doors and find cus­tomers for them to have their prod­ucts and ser­vices in­te­grated into cor­po­rate com­pa­nies,” ex­plains Au­drey. “The sec­ond thing that we do is we help flow fund­ing to these women en­trepreneur­s, who are strug­gling to get ac­cess to funds.” As of now, the move­ment works with 8 women so­cial en­trepreneur­s across Asia.

[Laina] It’s won­der­ful be­ing a wo­man be­cause… “while we still have far to go, we are com­ing to a time when women are fi­nally al­lowed to shine – we are em­pa­thetic and have in­tu­itive lead­er­ship skills that can help us suc­ceed in un­cer­tain times.”

[Au­drey] It’s won­der­ful be­ing a wo­man be­cause… “of our fem­i­nin­ity and the bonds of sis­ter­hood we cul­ti­vate.”

All jew­ellery from PAN­DORA. Au­drey (left) wears Nida Shay and Laina’s dress is from Ware­house.

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