THE NEXT GENERATION

MEET THREE ESTABLISHMENTS DRIVING MAYFAIR’S CREATIVE EVOLUTION

THE TAILOR: KATHRYN SARGENT

Savile Row is not just an area known for highend tailoring, it is a distinctive mark of quality recognised around the world. While rules that relate to quality and artisanship are strictly adhered to, Savile Row is not stuck in the past. Case in point: the rise of Kathryn Sargent, the first female master tailor to have an eponymous shop on the street. After 15 years working at the legendary Gieves & Hawkes—where she became the first woman to hold the position of Head Cutter in a house—sargent established her own luxury bespoke tailoring shop in 2012. Today, she is the face of Savile Row’s progress, and has inevitably expanded the area’s clientele to include more women. She also recently designed the stylish uniforms at Clarges Mayfair. kathrynsargent.com

THE RESTAURANT: HIDE

A night out in Mayfair would usually unfold in a luxury hotel, members club or a formal fine dining restaurant, and there weren’t many choices that didn’t require expense accounts. That’s probably why the launch of Hide, helmed by celebrated chef Ollie Dabbous, made such a splash when it opened earlier this year. The Piccadilly restaurant, located just beside Clarges Mayfair, operates on three floors with a different dining experience on each level. Below is an intimate bar wher e one can enjoy expertly mixed cocktails away fr om prying eyes, while the informal character of Ground makes it perfect for an easy lunch or quick drink after work. Topping it off is Above, where the culinary magic unfolds—they serve an exquisitely conceived tasting menu that honours local produce. hide.co.uk

THE GALLERY: UNIT LONDON

When it comes to art, Mayfair’s claim to fame is having the prestigious Royal Academy of Arts (RA), which celebrated its 250th anniversary in 2018, rooted in the neighbourhood. However, it’s the newest arrival to the scene that is cementing the district’s reputation as a haven for creative initiatives. Founded by artists Joe Kennedy and Jonny Burt, Unit London is an independent art collective that strives to introduce a variety of contemporary art to a wider set of society. Noted for its unconventional curation, Unit London’s ability to discover new talent as well as reach newer audiences has made it a darling of the art world. Discover the gallery’s indie approach in their industrial-style space at Hanover Square, which was designed by the founders themselves. theunitldn.com