Brave New World

We peer into the looking glass with designers who envision how The Wall by Samsung will transform the way we live, work and play

The Covid-19 crisis has dramatically changed our way of life, with one major shift being the acceleration of digitalisation as more of us turn to remote solutions. We ask three design firms to share their thoughts on how the latest display technology is set to change not just the look of our homes but also the design of offices and hotels in the near future. display with brilliant colours in various lighting conditions.

“I have personally experienced The Wall and it certainly was an impressive experience that few displays can match,” shares Isabelle Miaja, founder of Miaja Design Group. The designer recently proposed this screen to a number of her clients.

Terri Tan, design director of Designworx Interior Consultant, was also dazzled by this display. “The Wall will look best in a big space with a high ceiling, such as in a f lagship store or the living room of a Good Class Bungalow,” she says.

Miaja also considers The Wall a perfect fit for a presidential suite. “A presidential suite with

The Wall could enhance the experience of staying in the best accommodation the hotel offers.”

In addition, the screen provides a spectacular opportunity for the live broadcast of performances and concerts held around the world—all the better to host virtual events with international celebrities. “Hotel experiences focus on creating memorable moments,” says

Terrence Quah, who co-founded Architology Interiors with Bu Shu Kun. “A digital wall-sized display provides the f lexibility to create instant backdrops for anything from a band playing music in a lobby to a cultural performance.”

The modular design of The Wall allows it to be installed both vertically and horizontally either as digital art or a large display; several units can also be combined vertically or horizontally in

a number of arrangements to create an awe-inspiring installation.

“We are exploring ways to use

The Wall in a hotel project we are working on; it could be placed at the reception counter, foyer or the main lift lobby,” shares Tan. She can also imagine The Wall being used in a Good Class Bungalow project that Designworx Interior Consultant is currently working on. “With

The Wall potentially being used in this project as an art installation, it could mean ever-changing art displays for the client every day.”

Bu can also envision using

The Wall as an art piece in a future home project or a new hotel. “A cycling display of still and moving digital artworks would create a talking point and promote a sense of liveliness within the home,” he says.

Adds Miaja: “I can also see it working well in a gallery, showcasing the various works of an artist that are not on display, ensuring the collector gets the opportunity to see them in the best possible way.”

Offices may also benefit from a screen upgrade. With a stronger emphasis on connecting digitally, a large display can improve the way firms communicate with team members and clients who are stationed overseas. “The amazing sharpness of the resolution would give the users a wonderful video-conference experience in a large meeting room,” says Miaja.

A multitasking screen such as The Wall can also replace conventional wall-hung decorative items such as picture frames or clocks. “The time of the day can be displayed as an overlay on the screen, over a digital artwork,” adds Quah.

Samsung displaysolutions.samsung.com