THE GOODTIME HOTEL

Florida, USA

It’s easy to scroll through similar-looking Instagram posts, but some visuals pop out from the monotony of social media. Case in point: The Goodtime

Hotel in Miami’s South Beach, a lifestyle brand conceived by partners David Grutman of Groot Hospitality and Pharrell Williams. While the star power would surely draw the eyes and likes, it is the hotel’s eye-catching design that truly sets it apart from the pack.

A vision brought to life by architect Morris Adjmi, designer Ken Fulk and landscape architect Raymond Jungles, the hotel is a tribute to the art deco era and embodies the power of nostalgia; the trio created the feeling of having escaped to another time while also being totally current.

The hotel’s public face features a corrugated facade, hand-painted hothouse murals and art deco-style plasterwork, while the rooms include bespoke drapes and leopard-print benches. The most striking space is restaurant and pool club Strawberry Moon (pictured below), which channels mid-century Caribbean and Central American resort towns with its striped pastel tiling, vintage scalloped bar seating and pinstriped awnings.