Ciao Bella!
What are Bulgari’s It-girls doing in Italy’s capital?
Swedish photographer
Johan Renck, who is known for directing videos for artists including Madonna, Kylie Minogue and David Bowie, has been tapped to shoot Bulgari’s Mai Troppo campaign. Mai Troppo, which means “never too much”, features a star-studded cast that includes actresses Naomi Scott and Zendaya, as well as supermodel Lily Aldridge. Renck, who also directed the Emmy Award-winning HBO miniseries Chernobyl, takes us behind the scenes with a colourful series of playful portraits. Zendaya is photographed enjoying an alfresco afternoon tea and Aldridge explores Rome’s heady mix of awe-inspiring ruins and vibrant street life—all while wearing pieces from the maison’s B.zero1, Octo Roma, Divas’ Dream and high jewellery lines.
Clockwise, from above: Bulgari’s new Mai Troppo campaign is set in Rome; actress and singer Zendaya; supermodel Lily Aldridge wears Bulgari’s high jewellery; Zendaya wears a Serpenti watch, B.zero1 rings and an Octo Roma pendant. Opposite page: Zendaya enjoys an alfresco afternoon tea
Clockwise, from top: Panthère de Cartier bracelet in white gold set with emeralds, onyx and diamonds by Cartier; Paper Flowers Firefly ring in platinum set with a yellow diamond and white diamonds by Tiffany & Co; Lucky Animals Panda brooch in white gold set with mother of pearl and onyx by Van Cleef & Arpels; Legends Naga bracelet in yellow gold and silver set with sapphires by
John Hardy; Bee brooch in yellow gold set with tsavorites and diamonds by Theo Fennell
To mark its 80th anniversary in 2016, jeweller Fred created a talismanic collection called 8°0. The line features a figure of eight on its side, which is commonly known as the infinity symbol—a motif that is now synonymous with the brand.
The number eight also represents founder Fred Samuel’s birth date— the jeweller was born in August (the eighth month) in 1908. Well aware of the challenges and general gloom enveloping a world consumed by coronavirus, Fred
Fred thought it appropriate women should be able to benefit from some good old‑fashioned luck. As such, the Chance Infinie collection has also been conceived as a talisman. What are you waiting for? Choose from earrings, necklaces, bracelets and rings.