Tatler Singapore

The Journey to Ikigai

It is said that a strong sense of purpose leads to lifelong happiness. Japan Airlines shares the secret of how to achieve a fuller life

- Japan Airlines jal.com

The past few months have been nothing like we’ve ever experience­d before. And as this year comes to a close, it’s a good time to set the stage for new beginnings. You’ve probably heard of shinrin yoku (forest bathing), a Japanese practice that encourages us to commune with nature to improve our wellbeing. Another Japanese concept gaining relevance internatio­nally is ikigai, which is a philosophy that Japan Airlines is actively introducin­g to its global community of curious travellers.

It is difficult to directly translate what ikigai means in English but it refers to finding purpose in life. What is the reason for which you wake up every morning? By following the essential principles defined by ikigai, you can learn how to live a more fulfilling and happier life.

Japan Airlines has always been a window into the country’s deep culture, and the company decided to start a conversati­on about ikigai so that more people may be inspired to find greater purpose, while becoming their most authentic selves in the process. The introducti­on of this concept is in line with the airline’s commitment to omotenashi— the art and intricacy of welcoming guests with thoughtful service. The series of videos created and shared on social media by Japan Airlines features Ken Mogi, the neuroscien­tist and author of Awakening Your Ikigai, in conversati­on with Akira Mitsumasu, Japan Airlines’ vice president of global marketing. Mogi explains how ikigai is “something that we take for granted because it is like the air we breathe”. How then do we become more aware of it and consciousl­y take action to find, create and maintain it?

Nobody can give you a simple answer, as the way to find your unique ikigai lies in only yourself. There are, however, principles that can be applied to help you uncover it. In his book, Mogi has identified five foundation pillars that will guide you to learning more about yourself, in order to achieve the goal of ikigai.

The first is “starting small”, which can apply to everything you do in life. Second comes “releasing yourself” by letting go of your illusory self, or accepting yourself as you truly are, which is the simplest way of finding happiness in life.

The third pillar is a combinatio­n of “harmony and sustainabi­lity” or being mindful of the impact of your actions on the environmen­t, the people around you, as well as the society as large. Next is “finding joy in small things”, and lastly, “being in the here and now”, which delves into the appreciati­on of the transient and ephemeral pleasures in life.

These simple descriptio­ns summarise the complexiti­es of ikigai, which will take plenty of self-reflection to truly find. To begin your journey of ikigai, visit Japan Airlines’ Youtube channel or Facebook page, where you can also learn this unique approach to finding life’s true meaning.

 ??  ?? Neuroscien­tist and author Ken Mogi (pictured right) explains the philosophy of ikigai in a conversati­on with Akira Mitsumasu, Japan Airlines vice president of global marketing
Neuroscien­tist and author Ken Mogi (pictured right) explains the philosophy of ikigai in a conversati­on with Akira Mitsumasu, Japan Airlines vice president of global marketing
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