A Match Made in Rome
Reinventing the way one can create a personalised fragrance
Having a signature bespoke scent is an extension of one’s style and personality—luxury perfumers have long concocted custom scents for clients, while olfactory lovers often layer their favourite fragrances in varying combinations or number of spritzes depending on the occasion.
In recent years, a number of brands have incorporated the concept of layering scents in their collections and the latest player to rethink fragrance layering is Bulgari, with its Allegra collection. The Allegra range takes you on an olfactory version of a choose your own adventure storybook, where the different options that you pick or decline shape your final destination— your own personal scent.
The journey of discovery is truly a key part of the whole fragrance experience. As LVMH’S master perfumer Jacques Cavallier says, “All roads lead to Rome, all magnificent raw materials lead to Rome, all perfumes lead to Rome.” One begins the journey with an introduction to each of the five eaux de parfum in the core collection, each a tribute to Rome.
There’s the turquoise Riva Solare, described as a sparkling “boat ride on the Mediterranean Sea”; the floral Dolce Estasi, which embodies the creaminess of a dessert; the fruity, sensual Fiori d’amore; the tangerine Rock’n’rome; and lastly, the Fantasia Veneta, a seductive, festive scent.
Each perfume can be enjoyed on its own, but the Allegra range challenges you to personalise it with one of the five Magnifying Essences, which can be layered over your base scent. Every Magnifying Essence is designed to perfectly blend with any of the five core eaux de parfum created by Cavallier.
Each layering essence contains rich, powerful concentrations of a precious fragrance ingredient: musk, bergamot, rose, vanilla and patchouli. Each stands beautifully on its own, yet when layered over the chosen eau de parfum, is given a completely different dimension and thus, your own bespoke perfume. If you can’t pick just one essence, choose two or more for that flexibility to customise your scent the way you would want to.
Your journey with your fragrance continues as you decide how to wear the scent on a daily basis. Don the eau de parfum for the day, then layer on the Magnifying Essence for the evening. Or you can choose to spritz one on each wrist. By varying the number of spritzes for each, you can also craft how your personal layered scent evolves … the possibilities are endless in this one-of-a-kind Roman olfactory adventure.
By varying the number of spritzes, you can craft how your personal layered scent evolves