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With Earth in mind, the founders of these Asia-based beauty brands are making a positive impact with ethical, cruelty-free products

With Earth in mind, the founders of these Asia‑based beauty brands are making a positive impact

KAVITA KHOSA Purearth

Hong Kong-based Kavita Khosa founded her ethical skincare line Purearth around the Sanskrit saying “vasudhaiva kutumbakam”. “It means the world is one family,” says Khosa, who also keeps palm oil out of her products due to its devastating effects on endangered orangutans in Borneo. “We share this beautiful planet with the animal kingdom. Using them as lab rats to test ingredients is cruel and must stop.”

Beyond being cruelty-free, Purearth uses responsibly sourced ingredients, including many that are wild harvested in the Himalayas, from Kashmir to Kumaon in northern India, where it pays fair trade prices and supports local communities though its charity, the Pure Purpose Foundation.

“Our social impact initiatives include the Eco Pot Project, completing construction of almost 70 toilets in rural villages, as well as afforestation drives to grow medicinal plants,” says Khosa, who has been raising money to provide oxygen concentrators to Covid-19 patients in India as the country tackles a catastrophic wave of the virus.

Khosa’s Summer Skincare Tips • Use Purearth’s Sambac Botanical Mist, with rare blue lotus flower water and jasmine sambac, to hydrate and balance your skin’s ph levels • Use sunscreen, cover up sensibly and get your crucial vitamin D with 20 minutes of early morning sun • For many, summer can mean blocked pores and excess oil production. The Mitti Raw Honey Masque addresses these issues, and is also effective in soothing sun-damaged skin