FACE PAINT

When fragrance brand Byredo launched its line of genderless make-up, it took a sharp turn from its signature monochrome look with ultra-saturated colour sticks in bold shades, like juicy orange and sparkling azure.

Byredo founder Ben Gorham says, “The idea is to create a curated selection of colour, objects and tools that people use to express themselves. It’s less about selling a look and more about selling endless possibilities.”

Yellow eyeshadow and green lips—why not?