NATURE’S WONDERS
French artist Alexandre Benjamin Navet first collaborated with Van Cleef & Arpels last year when he created various floral-themed artworks for the maison. They were used as storytelling tools in-store and on its digital and social media platforms. The partnership with Navet was so well-received that his illustrations were once again used, this time to pay tribute to the graphic petals of the Frivole creations in a series of short films. The Frivole jewellery pieces are seamlessly integrated into the artist’s signature style of pastel drawings. On the new campaign, he said: “Nature is alive, vivacious, and sometimes a little magical.”
Frivole Between the Fingers ring in rose gold set with diamonds by Van Cleef & Arpels