CULTURE VULTURE

Yeomama Batik

Batik and activewear might seem like odd bedfellows, but Yeomama Batik proves that they make for a stylish match. The local brand is best known for its modern batik wear, using unique and authentic handmade materials sourced from Indonesia. The label joined the athleisure trend in 2019, with a series of colourful, digitally printed sportswear featuring its signature batik motifs.

“As someone who works out a lot, I thought I should [create] a batik activewear line so I can be on brand all the time,” Desleen Yeo, founder of Yeomama Batik, shares. “We released the first activewear collection in 2019 but it wasn’t a good time as we were swamped with Yeomama Batik [orders] and didn’t have the capacity to market the activewear line properly. We relaunched during the

Circuit Breaker period last year and the response has been great.”

This month, Yeomama Batik will release an pink batik activewear collection, launched in collaboration with the Breast Cancer Foundation.