RACHEL LIM

CO-FOUNDER, LOVE, BONITO SELF-STARTER, ONLINE RETAIL PIONEER AND HEAD OF A FASHION GIANT

Rachel Lim is the co-founder of Love, Bonito, one of the first fashion labels with an online presence in Singapore. The brand debuted in its current guise in 2010, offering a range of women’s attire that quickly attracted a following with its Asian fits, style, affordability and sheer variety—the omnichannel fashion brand launches up to 30 new designs weekly. It recently announced the close of a Series C funding round, securing US$50 million, led by global investment firm Primavera Capital Group.

Lim started Love, Bonito in her final year at university, in collaboration with two friends. The brand designs its wares in-house, putting its fashion-forward stamp on everything from activewear to maternity wear, tops, dresses and swimwear. Overseas, Love, Bonito also operates retail outlets in Malaysia and Indonesia, and has an online presence in the US, Australia, the UAE, the Philippines and greater China.

The business has also won a number of accolades, including the SME Asia Award 2013/2014 from The Asian Business Journal and the Trade & Industry Association (Singapore).

DID YOU KNOW?

Love, Bonito made its debut in 2005 as Bonitochico, a blogshop offering pre-loved clothes.