MICHELLE YONG

DIRECTOR, AURUM LAND SERIAL ENTREPRENEUR AND FAMILY BUSINESS LEADER

Michelle Yong is the director of boutique property developer Aurum Land, a subsidiary of 94-year-old construction giant Woh Hup, her family business. Aurum Land is the firm behind boutique residential developments such as Nyon on Amber Road, 1919 on Sophia Road and Three 11 on Upper Thomson Road. Since joining the business, Yong has been focused on transforming Aurum from a traditional property developer into a space and business innovator with a focus on the future of people.

Yong, a fourth-generation business leader, also used to manage Aurum Investments, a corporate venture fund that invests in proptech start-ups. She is an enthusiastic proponent of co-working spaces and launched one of the first ones in Singapore in 2016 with Collision 8, aimed at corporates, family business owners, investors and entrepreneurs. Collision 8 has since merged with co-working space Found to form a new entity, Found8.

Yong also started Core Collective, a co-working space exclusively for fitness and wellness professionals complete with a gym and exercise studios, in 2018. Her latest venture is Core Clinic, a medical co-working space for specialist doctors located within Core Collective and developed in collaboration with Singapore Medical Group.

DID YOU KNOW?

The mother of a four is a foodie who believes that great food makes both life and business better.