LIM HOCK CHEE

CEO, SHENG SIONG GROUP PORK SELLERTURNEDSUPERMARKET SUPREMO

Lim Hock Chee is the CEO of mainboard-listed Sheng Siong Group, which operates more than 60 supermarkets across Singapore. With hard work and foresight, Lim grew the firm from its humble beginnings as a mini-supermarket in Ang Mo Kio to the third-largest supermarket chain in the country, with a 15 per cent share of the supermarket pie in Singapore.

Lim started out selling pork at a rented stall in a grocery store. With his two brothers, he took over the store and established the first Sheng Siong outlet in 1985. It combined the concepts of traditional markets and supermarkets for greater consumer convenience, offering both “wet” and “dry” shopping options in the form of live, fresh and chilled produce such as seafood and meat, processed and packaged food products, as well as household essentials.

In 2018, Sheng Siong and the Institute of Technical Education (ITE) signed a three-year agreement under which both parties would collaborate in terms of internship opportunities, scholarships and course medal awards for ITE students; attachments for ITE staff; and industry projects related to the supermarket chain’s business and operations

DID YOU KNOW?

Sheng Siong provides free lunches daily for its roughly 2,700 employees. The free meals cost the chain as much as S$7,000 a day.