SUSTAINABLE GLAM

Unveiled on cultural icons including Hailee Steinfeld, Precious Lee and Thomas Doherty at the 2021 Fashion Awards last November, the extravagant looks from the fourth H&M Innovation Circular Design Story sold out within a day when they were released in stores last December. The range serves as a continuation of H&M’S commitment to becoming climate-positive and to making its production process circular, with garments made exclusively from recycled and recyclable materials. The fifth Innovation Story collection is due out in March or April, serving as a reminder that caring for the planet is fashionable in all senses of the word.