Journey to Timeless Beauty

Theology, philosophy and medicine come together to set the stage for the beginnings of a heritage steeped in pioneering excellence, culminating in a luxe skincare brand that elevates science to an art

Renowned for its high‑performance skincare fortified with ingredients the likes of gold and caviar, Swiss luxury skincare brand La Prairie specialises in unique formulations inspired by cellular therapy. That’s hardly surprising, given that the brand emerged from the award‑winning spa‑clinic Clinique La Prairie in Montreux, Switzerland, whose founder Dr Paul Niehans was a pioneer in the subject.

Established in the 1920s as a laboratory of ideas and innovation, Clinique La Prairie was born from Dr Niehans’s ruminations on the precious nature and quality of life— shaped by his study of theology, philosophy and medicine, as well as his work as a physician. His quest into living a longer, healthier and fuller life led him down the path of cellular rejuvenation. By the 1930s, he had developed a revolutionary process of rejuvenating weakened cells, thereby helping to slow cellular ageing—a breakthrough that has guided Clinique La Prairie’s journey over the past century.

The spa‑clinic soon became the rich and famous’ best‑kept secret, hosting celebrities, aristocrats and even world leaders. Pope Pius XII himself benefited from Dr Niehans’s exclusive cellular therapy in 1953, catapulting Clinique La Prairie onto a wider stage.

When Dr Niehans died in 1971, he left behind an abundance of unique medical and rejuvenation knowledge—as well as a topical cream offered to guests checking out of Clinique La Prairie, which sparked the idea of developing a skincare line. By 1978, Dr Niehans’s team saw the opportunity to craft a full skincare regime; the House of La Prairie was thus born.

Over the years, the brand has tapped on art to elevate its aesthetics and mirror its vision of timeless beauty. In 1982, the La Prairie team discovered the work of artist Niki de Saint Phalle, who would prove instrumental in solidifying its visual identity. In her work, Saint Phalle used cobalt blue to symbolise femininity, boldness, strength and serenity—traits that eventually formed the backbone of La Prairie’s Skin Caviar Collection.

Recently, the brand unveiled a new logo that utilises a font from the Helvetica family—a typeface synonymous with the elegant, classic Swiss Style. More than a stylistic reinvention, the new logo symbolises the house’s continual pursuit of timeless beauty and commitment to its heritage of art, science and pioneering excellence—without losing sight of its founder’s genius and passions.

La Prairie

ION Orchard Boutique #B1-15A La Prairie Counters at TANGS at Tang Plaza Takashimaya D.S.

Metro Paragon