Small Talk JÉROME EPINETTE

The man behind Tiffany and Co’s latest scent explains why he took inspiration from a classic

Perfumer Jérome Epinette has a famous nose. You may not have heard of his name, but you almost certainly would have heard of some of the fragrances he has designed—cue cult favourites such as Byredo’s Gypsy Water and Pulp, and Boy Smells’s new range, not to mention scents for Victoria’s Secret and L’occitane en Provence. Epinette is everywhere in the perfume world. “It’s hard to keep track, but I’d say [I’ve developed] more than a couple of thousand [fragrances],” he tells Tatler.

Epinette finds inspiration in everything around him, from “nature, painting, food, drinks, music, architecture, discussion and sharing emotions”, and for his latest creation, Tiffany & Co’s

Rose Gold EDP, he drew inspiration from a well‑loved natural perfume.

“Rose Gold EDP is a modern approach to a very common ingredient: rose,” he explains. “Nothing heady, nothing old‑fashioned, just fresh, sparkling fun, rich and modern. The inspiration was to capture the scent of a blue rose I smelled in the south of France. A unique rose; extremely fresh.” Practically speaking, this translates to a perfume that opens with fruity blackcurrant mixed with hints of pink pepper and lychee, while the titular rose is found in the middle notes. The fragrance finishes with the warm, musky ambrette seed.

Despite spending his days blending beautiful smells, the Frenchman always wears scent. His favourite notes? “Slightly citrusy, musky, something very quiet, like second skin—and something that won’t interfere with my daily routine at work,” he says.

And Epinette stuck to this habit even during Covid lockdown. “I needed it. It was somehow a way to escape when you’re locked down,” he shares. “This is the power of fragrances: that they can make you travel, dream or feel good about yourself.”