MAKE‑UP YOU CAN SLEEP IN

Fiona Co Chan founded Youthforia in 2020 with the idea of creating make‑up so fun to wear that you wouldn’t want to take it off, and so good for your skin that you can sleep with it on. She took her cruelty‑free testing up a notch by sleeping in all the lab samples herself and even convinced her husband to take part in her research. Guided by the principles of green chemistry, Co Chan avoids using synthetic polymers in all her formulations, including the innovative colour‑changing blusher oil BYO Blush and the Pregame Primer.