GIRL ABOUT TOWN

Amy Liu grew up during the 1990s in the US; besides having limited access to products that worked for Asian skin, she struggled to find formulas gentle enough for her chronic eczema. Her initial approach was to turn to clean ingredients, but she found that they could be hard on her skin. “When I looked at products that were safe for sensitive skin, a lot of those … were pretty medicinal,” she said on style podcast Glossy. After 15 years of working her way up at female‑founded beauty brands, including Kate Somerville and Josie Maran, Liu introduced her make‑up line, Tower 28, in 2019. All of her products, including the bestsellers Beachplease Luminous Tinted Balm and Bronzino Illuminating Cream Bronzer, are gentle enough for even the most delicate skin.