Green Beauty in Numbers

2.4

The average number of different synthetic ingredients in the top 100 bestselling “natural” skincare products on Amazon.com in July 2021, with the most common being ethylhexylglycerin, followed by phenoxyethanol and sodium ascorbyl phosphate

75

The percentage of consumers in the Apac region in 2020 who want to reduce their environmental footprint

42

The percentage of the top 100 bestselling “natural” skincare products on Amazon.com in July 2021 that are entirely formulated with naturally derived ingredients

51

The percentage of millennials in the Apac region who actively looked for vegan formulations when buying beauty and grooming products in 2019; the proportion of corresponding Gen Z consumers stood at 44 per cent

39

The percentage increase of brands identifying as “clean beauty” within the US$19 billion Prestige Beauty category from 2018 to 2019

13

The percentage of high-end skincare sales attributed to clean skincare brands in 2019—more than double that from four years earlier

54.5

The estimated value, in billions of US dollars, of the global clean beauty market in 2027