When Health Meets Wealth

Wealthbeing by AIA Singapore works with high-net-worth individuals to build their legacy by protecting not just their finances but also their mental and physical well-being

When it comes to making an impact, building a legacy that is worthy of future generations is one of the best ways to do so. But while wealth accumulation is important, there is more to planning for the future than finances.

Insurance group AIA, which has been serving generations of wealthy clients in Singapore for more than 90 years, understands this. This is why it has introduced Wealthbeing by AIA Singapore, to meet the needs of high-net-worth individuals (HNWIS) who care about protecting and growing both their health and wealth simultaneously.

According to the Affluential Wealthlens Singapore study by research and consultancy firm Agility Research & Strategy, financial well-being, mental wellbeing and physical well-being are the top three wellness priorities of HNWIS in Singapore.

The term “Wealthbeing”, which blends “wealth” and “wellbeing”, encapsulates the group’s commitment to advocating for a comprehensive approach to living better and more meaningful lives.

Saagar Mehta, director of business development at Infiniti Jewels, enthuses: “I believe it is absolutely crucial to have a good balance of financial, mental and physical well-being. When you have a good balance, you can thrive at the other important aspects of your life, such as your business and love life. As an individual, you would feel more confident as well”.

“Indeed, financial well-being gives you peace of mind to do everything else well”, says Bonnie Wong, chief operating officer at Creative Eateries, “from work to life and personal life, when these different parts are in harmony and progressing in the same direction, you then can achieve holistic well-being. For now, I’m travelling for work, and have two kids—one being a newborn—but I am still making time to pursue my personal goals because it’s essential to focus on self-development too.”

What sets AIA apart is its expertise in providing legacy planning solutions that are tailored to the individual to maximise growth and fulfilment concurrently. Besides a suite of wealth management solutions catered to different financial goals, AIA offers curated health privileges and bespoke lifestyle experiences to help clients and their closest kin achieve the ideal Wealthbeing balance.

Melita Teo, chief customer and digital officer at AIA Singapore, says: “A wealthier life isn’t always better because it comes at the expense of time, freedom and health. We believe that achieving Wealthbeing—[whereby] your wealth and well-being [grow] hand in hand—[is what] will allow everyone to truly live healthier, longer, better lives.”

WEALTH MANAGEMENT AT ITS BEST

You can sleep well knowing that AIA Singapore’s wealth management capabilities are bolstered by distinguished stewards of Asia’s wealth with a track record of superior, long-term results.

The group’s investment arm, AIA Investments, is entrusted with managing US$330 billion of assets across a team of investment professionals some 250 strong—one of the largest teams in Asia Pacific.

Additionally, AIA Singapore is also upskilling AIA Insurance Representatives, so as to elevate their financial advisory competencies to better serve Singapore’s rapidly growing affluent population. In 2019, AIA partnered the Wealth Management Institute (WMI) to become the first insurance organisation in Singapore to provide its insurance representatives the same level of training, assessment and IBF (the Institute of Banking and Finance Singapore) certification as private bankers.

In fact, AIA remains today the only insurer who upskills its insurance representatives with both the Client Advisor Competency Standards regulatory examinations and WMI’S Certified Private Banker programme to achieve the IBF Qualified Private Banking certification.

ETHICAL INVESTMENTS

Another key element of wellbeing that HNWIS hold dear is investing in a more sustainable future. Up to four in five already hold Environmental, Social and Governance (ESG) funds in their portfolio and about half of them make it a point to find out, where they can, if the companies they invest in have good policies.

Similarly, AIA has aligned itself with its clients. For instance, it recently sold off almost US$10 billion of investments in coal mining and coal-fired power businesses seven years ahead of schedule, and has set a target of achieving net zero greenhouse gas emissions by 2050.

HOLISTIC LIFESTYLE

On top of access to a full suite of specially curated Platinum wealth management solutions, Wealthbeing clients who own and maintain AIA policies that meet the qualifying premium requirement have access to the exclusive AIA Altitude Programme.

This by-invite-only programme spans a range of lifestyle privileges, advanced healthcare services and bespoke experiences to empower clients to lead a fulfilling life. They include priority access to AIA’S suite of services, complimentary will-writing services, medical concierge and teleconsultation services, and exclusive perks and invitations to coveted events.

All in, this broad-ranging array of personalised features offers clients the invaluable opportunity to be prepared to live their best lives and to define their legacy—no matter the stage of life. To get on your path to Wealthbeing, start today with AIA’S time-trusted solutions.