FURTHER NO MORE

Fendi is growing its commitment to ecologically friendly practices while maintaining fur as a key component of its DNA. With the updated version of Fendi First, first seen on the autumn-winter 2022 runway, the Italian maison repurposes left-behind pieces of fox fur from previous processes. These are sewn together into a patchwork using a technique that results in imperceptible seams. This initiative pays homage to Fendi’s history of fur use, while offering a solution as how fur, controversial in some circles, can be integrated more mindfully into fashion.