Wine, Dine Design and
Interior designer Lim Siew Hui brings personality, heart and soul to F&B establishments
Haven: Could you tell us a little more about the work you do and how you inspire yourself for each new project?
Lim Siew Hui: When I started Hui Designs, I made the decision to focus on F&B projects as well as selected commercial ones as that’s what I truly enjoy working on. Whether it is a French-inspired design for the Merci Marcel group of cafés or the Loco Group’s urban Mexican theme for its establishments, I take time to research, listen to my clients, and translate, visualise and realise their vision – which is the role of a designer. These projects allow me to create spaces with personality, heart and soul – which I find lacking in many establishments – and propose creative possibilities for them. Every project, big or small, excites me and I am very lucky to be asked to work on an interesting and diverse range of projects.
My clients have also allowed me to be creative and they push my boundaries. I often ask them these questions so I can better understand them and what they want to see in the design: What type of restaurant is it? What kind of cuisine does it offer? Who are the target customers? Will the restaurant be serving lunch or dinner, or is it an all-day dining space? What do they want diners to feel and experience? What is the percentage allotment for bar and restaurant? Is it 60% bar and 40% restaurant focus, or the other way round? Creating the appropriate ambience for the project is key to my design approach, regardless of whether the restaurant is themed or not.
Would you describe your approach to design as more structured or intuitive then?
I have always approached my designs intuitively. The restaurant’s location and site are always key when determining its design and ambience. It’s all about getting a feel of the place, understanding the space and listening to my instincts on what can or can’t work. I create with these feelings and like to embrace the space, working with existing structures as much as possible.
For instance, before my client signed the lease for what was to become Privé at Wheelock in Singapore’s Orchard Road, he invited me to view the site. We sat at what was then a chain coffee shop and he asked what I thought of the location and space. Sitting there, feeling the space and watching the tourists, shoppers and office workers walk by, I immediately saw the potential for Privé to transform the area’s vibes. I designed Privé at Wheelock to be a spot where one can “watch the world go by”, drawing inspiration from the sidewalk cafes in Paris where the chairs face the sidewalks.
What was your first significant project? And what were the lessons you learnt from it?
My first significant project as an independent designer was Lucha Loco at Duxton Hill. It reaffirmed my decision to focus on the F&B businesses and the fact that I very much love creating concepts and designs for restaurants and cafés. The first lesson I learnt about the industry? To bear in mind that every project has a budget!
What advice would you give to budding designers?
I would say: (1) Don’t just follow trends; (2) ensure the design befits the product; and (3) create with feelings.
What is your own home like?
My own home is simple, cosy and slightly eclectic. I don’t like to hoard, so I am constantly decluttering and getting rid of stuff I no longer need. My favourite room is my living room, which has a balcony where I grow some plants. I love to be close to nature and I love long walks and enjoy the outdoors. So, the balcony is the one space that allows the outside to come inside.
What, in your opinion, makes a house a home?
A home should embody the spirit and personality of the occupier. In the past, when I designed residential spaces, I would often spend time with my clients and query them about their lifestyles and their likes and dislikes before I proposed a design. I would often encourage them to keep heirloom pieces and I’d see if I could work them into the space. These items add personal meaning to the space and create a sense of depth for the design. A home should not look too perfect; not everything in it has to be well matched or stylised. I love the idea of perfect imperfection. It makes the living space more human.
How do you ensure comfort prevails without sacrificing luxe, beauty and warmth?
For me, form must always follow function. I have never thought that to have one means you cannot have the other. Comfort and aesthetics can go hand in hand. To me, a functional design is a good design. A design that takes into consideration the user’s requirements is essential.
The Chinese New Year is coming up. Do you have any easy tips to give the home a fresh look or sense of newness without having to tear walls down?
There is no one rule to do these things as every home is different. However, I find that you can achieve a fresh look by just changing one or two things in the home. For instance, why not repaint the walls or rearrange the furniture and artwork, or even start decluttering? I also prefer plants over flowers as they are evergreen and tend to last longer.